Marketing Director

beBeeDigital

New Delhi • Not disclosed

Yesterday

On-Site

About the job

Job Overview The organization is seeking a visionary leader to spearhead its marketing, branding, and communication strategy. This senior-level executive will be responsible for building a powerful brand presence, driving qualified leads, and ensuring measurable business impact through strategic communication and marketing excellence. Key Responsibilities • Develop and implement an integrated marketing and communication plan that aligns with institutional goals, admissions, and revenue objectives. • Strengthen the organization's positioning and identity by creating a unified brand architecture across all entities. • Design and execute high-performing digital campaigns across channels — Google Ads, Meta, YouTube, and programmatic platforms. • Develop and manage lead generation funnels to drive student inquiries and conversions for university and school verticals. • Implement data-driven strategies for remarketing, nurturing, and conversion optimization. • Collaborate with the admissions team to ensure effective lead handover, tracking, and reporting through CRM systems. • Oversee content planning and storytelling for websites, videos, and social media platforms. • Drive engagement through creative, informative, and student-centric campaigns. Requirements • Master's degree in Marketing, Communications, or Business Administration (MBA preferred). • 10+ years of experience in marketing, communications, and branding — preferably in education, services, or multi-brand environments. • Proven expertise in digital marketing, performance marketing, lead generation, and brand communications. • Strong leadership, strategic thinking, and analytical skills. • Excellent communication and media relations network.