Marketing Lead

About the job

Role Overview EcoFlow India is looking for a high-impact Marketing Lead to own and scale the brand’s marketing function across digital, performance, social, content, community, and offline activation channels. This role requires a strategic yet execution-focused leader who can build strong brand visibility, drive demand generation, and manage a multi-channel marketing team aligned with aggressive growth targets. The candidate will be responsible for planning, executing, optimizing, and scaling EcoFlow’s marketing engine in India. Key Responsibilities Marketing Strategy & Planning • Develop and execute integrated marketing strategies aligned with business growth targets. • Own the full-funnel marketing roadmap across awareness, consideration, conversion, and retention. • Translate business objectives into actionable marketing initiatives. • Identify new opportunities across emerging channels, partnerships, and consumer segments. Team Leadership & Execution • Lead and mentor the marketing team across performance, social, content, and creative functions. • Ensure timely execution of campaigns and initiatives. • Build scalable marketing processes and reporting systems. • Coordinate with agencies, vendors, and internal stakeholders. Performance & Digital Marketing • Own performance marketing across Meta, Google, Amazon Ads, and other platforms. • Optimize CAC, ROAS, and channel-level efficiency. • Drive D2C traffic growth and marketplace demand generation. • Manage attribution models and funnel-level optimization. Brand & Social Media • Build strong brand presence across Instagram, YouTube, LinkedIn, and emerging platforms. • Execute content strategy aligned with energy independence, outdoor lifestyle, and backup power positioning. • Identify viral opportunities, trend-led content hooks, and community engagement initiatives. Marketplace Marketing Alignment • Collaborate with Amazon and marketplace teams to support campaign events and visibility spikes. • Improve share of voice through coordinated ad + content strategies. • Support product launches with marketplace-ready positioning. Budget Ownership & ROI Tracking • Manage marketing budgets across channels. • Track performance vs spend benchmarks. • Continuously optimize allocation for maximum ROI. Analytics & Reporting • Track campaign effectiveness through dashboards and KPIs. • Monitor CAC, ROAS, CTR, conversion rate, and engagement metrics. • Present monthly performance insights and optimization plans. Key Success Metrics (KPIs) • Revenue contribution from marketing channels • ROAS improvement across performance campaigns • Growth in D2C traffic and conversion rate • Marketplace visibility improvement • Social engagement and community growth • Cost-per-acquisition optimization • Successful execution of product launches • Brand awareness uplift Qualifications • Bachelor’s degree in Marketing, Business, or related field • 4+ years of marketing experience • 2+ years managing marketing teams • Experience handling performance marketing budgets • Experience working with consumer electronics / premium products preferred Skills Required • Strategic marketing leadership • Performance marketing expertise • Social media growth strategy • Campaign planning & execution • Data-driven decision making • Team management • Budget optimization • Cross-functional coordination • Agency management • Trend identification & rapid execution mindset Ideal Candidate Profile • Execution-driven marketing leader (not just planner) • Comfortable working in high-growth environments • Strong ownership mindset • Experience managing both brand and performance simultaneously • Able to move fast while maintaining quality • Passionate about technology-led consumer brands