Marketing Lead (Growth & Digital Platforms)
About the job
Company Description SuperLabs India brings together strategy, design, technology, and engineering to create innovative solutions that drive impact. Guided by the motto “Acta non verba” (deeds, not words), SuperLabs is committed to excellence and results-driven service. The company fosters a culture of innovation and collaboration, providing robust opportunities for professional growth. Role: Marketing Lead (Growth & Digital Platforms) Experience: 6–8 years Location: Mumbai / Coimbatore No of positions: 2 Salary range: As per industry standards About the Role We are looking for a Marketing Lead who can solve growth problems across multiple digital businesses. Unlike traditional marketing roles focused on a single brand, this role requires someone who can quickly understand different business models, identify growth opportunities, and execute marketing strategies that drive measurable outcomes. You will work closely with founders, product teams, and clients to design and execute marketing systems that support digital platforms, marketplaces, content ecosystems, and online businesses. This role is ideal for someone who enjoys solving marketing challenges across multiple industries rather than working on a single product. What You Will Do Growth Strategy for Client Businesses Work closely with founders and product teams to understand business models and identify the most effective growth opportunities. Responsibilities include: • defining acquisition strategies • mapping customer journeys • identifying high‑leverage growth channels • designing structured marketing roadmaps You should be comfortable adapting strategies across different digital businesses such as: • digital platforms • creator ecosystems • marketplaces • content platforms • commerce and consumer internet businesses Creator & Community Growth Many digital platforms depend on creators, contributors, and communities. You will design and execute systems to: • attract creators and contributors • activate early users • build community engagement • encourage organic distribution Examples may include: • creator outreach programs • community engagement initiatives • influencer collaborations • curated content programs Content & Authority Marketing Develop content strategies that build credibility and audience trust for both the company and its clients. Examples: • thought leadership • founder‑led marketing • industry insights • educational content • case studies and product narratives The goal is to position brands as credible voices within their industries. Digital Distribution & Social Channels Execute and optimize marketing across relevant digital platforms including: • Instagram • TikTok • YouTube • LinkedIn • Twitter / X • niche online communities and forums Focus will be on content formats and distribution strategies that drive discovery and engagement. Case Studies & Marketing Assets Translate successful client work into clear marketing narratives and assets. Examples: • case studies • project breakdowns • growth stories • product development insights These assets help demonstrate expertise and attract new opportunities. Analytics & Growth Experiments Marketing decisions should be data‑driven. You will: • track acquisition and engagement metrics • monitor campaign performance • identify successful growth experiments • iterate strategies based on performance data Tools may include: • product analytics platforms • web analytics tools • social media insights • marketing dashboards What We’re Looking For • 6–8 years of experience in growth marketing, product marketing, or digital marketing • experience working with digital products, startups, or technology companies • ability to quickly understand different business models and audiences • strong execution across content, community, and digital distribution channels Ideal Candidate Traits We are looking for someone who is: • highly adaptable across industries • comfortable working directly with founders and clients • analytical and experiment‑driven • deeply familiar with internet culture and digital ecosystems • capable of both strategy and hands‑on execution This role is best suited for someone who enjoys solving growth challenges across multiple businesses. What Success Looks Like Within the first 12 months: • successful marketing execution across multiple client projects • measurable improvements in acquisition and engagement • strong case studies demonstrating client impact • repeatable growth frameworks that can be applied across projects
About the company
SuperLabs India brings together strategy, design, technology, and engineering to create innovative solutions that drive impact. Guided by the motto “Acta non verba” (deeds, not words), SuperLabs is committed to excellence and results-driven service. The company fosters a culture of innovation and collaboration, providing robust opportunities for professional growth.
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