Marketing Manager

About the job

Work Location: Hyderabad Role Summary We are looking for a results-driven Marketing Manager to lead demand generation and growth marketing initiatives across digital channels. This role owns the end-to-end demand funnel, from lead generation to pipeline contribution, working closely with sales, outbound teams, and leadership to drive measurable business outcomes. Key Responsibilities Demand Generation & Growth • Own inbound demand generation across digital channels (LinkedIn Ads, Google Ads, website, email). • Drive MQL, SQL, and pipeline targets aligned with business goals. • Plan and execute integrated campaigns across paid, organic, content distribution, and support. • Continuously optimize campaigns for CPL, conversion rates, and ROI. Marketing Operations & Analytics: • Own marketing funnel metrics and reporting (leads → MQL → SQL → opportunities). • Work closely with CRM (HubSpot) to manage lead scoring, routing, lifecycle stages, and dashboards. • Track performance using GA4, HubSpot, and other analytics tools. • Present monthly performance reports to leadership with insights and recommendations. Sales & Outbound Alignment: • Collaborate with sales and outbound teams to support account-based outreach and meeting generation. • Enable sales with campaign insights, messaging, and performance feedback. • Ensure tight alignment between marketing campaigns and sales priorities. Content & Website Collaboration: • Partner with content and design teams to support campaigns, landing pages, and thought leadership. • Collaborate with SEO stakeholders to enhance organic traffic and improve keyword performance. • Optimize website journeys for conversion. Team & Stakeholder Management: • Work cross-functionally with digital, content, analytics, and design teams. • Manage agencies or vendors if required. • Contribute to planning, prioritization, and execution across marketing initiatives. Required Skills & Experience: • 7–10+ years of B2B marketing experience (services, SaaS, or enterprise tech preferred). • Strong hands-on experience in demand generation and performance marketing. • Proven experience managing LinkedIn Ads and Google Ads. • Solid working knowledge of HubSpot CRM, Zoominfo, 6Sense, and Marketing Hub. • Strong analytical mindset; comfortable working with funnel metrics and ROI. • Experience working closely with sales teams. • Excellent communication and stakeholder management skills. Good to Have: • Experience in data, analytics, AI, or enterprise technology marketing. • Exposure to ABM or outbound-supported demand generation. • SEO and website optimization experience. • Experience presenting to senior leadership. What Success Looks Like: • Consistent delivery of MQLs, SQLs, and pipeline contribution. • Strong marketing–sales alignment. • Clear visibility into funnel performance and ROI. • Campaigns that scale efficiently month over month.

Requirements

• Demand Generation
• Growth Marketing
• Digital Marketing
• HubSpot CRM
• Analytics
• Stakeholder Management
• SEO
• Campaign Optimization

Qualifications

• 7-10+ years B2B marketing experience
• Experience with demand generation
• Skills in managing LinkedIn Ads and Google Ads

Preferred Technologies

• Demand Generation
• Growth Marketing
• Digital Marketing
• HubSpot CRM
• Analytics
• Stakeholder Management
• SEO
• Campaign Optimization

About the company

We help consult and deliver solutions to organizations where data is at the core of decision making. We undertake strategic data consulting for organizations in laying out the roadmap for data driven decision making, in order to equip organizations to convert data into a strategic differentiator.