Marketing Manager

About the job

Marketing Manager — Fintech NBFC Organization: StuCred (Digital Lending Platform of Kreon) Role Purpose Own and scale customer acquisition for a digital lending business, driving high-volume pipeline, efficient conversions, and portfolio-aligned growth across the full loan lifecycle. Key Responsibilities • Build and scale performance marketing engines delivering 1000+ Daily In-Principle Decisions (DIP) • Own full funnel: Lead → Eligibility → Approval → Disbursal → Repeat usage • Optimize CAC, ROAS, and conversion rates across paid, affiliate, and partnership channels • Collaborate with credit, risk, product, and collections to improve borrower quality and early repayment behaviour • Lead data-driven experimentation (cohorts, attribution, funnel diagnostics) • Strengthen trust-led communication for personal loan customers Mandatory Experience • 3.5 to 5 years in NBFC / Fintech marketing (must have NBFC exposure) • Proven track record in scaling lending businesses ≥ ₹200Cr portfolio size • Hands-on experience with personal loans / consumer lending • Demonstrated ownership of high-growth acquisition pipelines (1000+ DIP) Functional Skills • Performance marketing, channel mix optimization, and attribution • Strong analytical capability (CAC, LTV, cohort and funnel analysis) • CRM and marketing automation platforms • Cross-functional execution in fast-scaling environments Behavioural Profile • Growth mindset with target ownership • Metrics-driven decision maker with strong execution discipline • Comfortable operating in high-growth, process-forming setups Compensation • Salary: 6 to 7 lpa • Significant performance-linked bonus tied to acquisition scale, conversion efficiency, and portfolio quality

Requirements

• Performance marketing
• Channel mix optimization
• Attribution
• Analytical capability
• CRM
• Marketing automation

Preferred Technologies

• Performance marketing
• Channel mix optimization
• Attribution
• Analytical capability
• CRM
• Marketing automation

About the company

Kreon Finnancial Services Limited operates through its digital lending platform, StuCred, focusing on customer acquisition in the NBFC and fintech space.