Marketing Manager

About the job

Marketing Manager - Retail Growth, Brand Building & Expansion MAALDE As a Marketing Manager within our Growth & Expansion Team, you will be responsible for designing and executing strategies that drive retailer acquisition, brand visibility, and large-scale market penetration. Key Responsibilities • Retail Expansion Strategy: Design and execute marketing strategies focused on reaching and onboarding retailers across multiple markets. • Brand Growth & Visibility: Build strong brand presence through innovative campaigns, on-ground activations, and retail-focused initiatives. • Brand Building & Positioning: Develop long-term strategies to strengthen MAALDE's identity, recall value, and market positioning. • PR & Public Presence Management: Manage and strengthen public-facing brand communication, founder/company image, media presence, and relationship-driven brand visibility. • Personal Brand & Public Engagement: Build strong public engagement through LinkedIn, social media platforms, networking opportunities, strategic collaborations, and fashion/apparel industry presence. • Scalable Growth Systems: Develop and implement "small-to-big" marketing ideas that can scale from local markets to large distribution networks. • Market Intelligence & Insights: Analyze market trends, competitor activities, and retailer behavior to identify growth opportunities. • End-to-End Execution: Manage the complete marketing pipeline - from idea generation to execution and performance tracking. Minimum Qualifications • Bachelor's degree in Marketing, Business Administration, or a related field. • Proven ability to execute marketing strategies in real market conditions. • Strong understanding of retail market dynamics and distribution channels. • Excellent communication, presentation, and negotiation skills.