Marketing Manager

About the job

Minerra Health is helping health systems, payers, employers, brokers and TPAs scale the future of metabolic and obesity care. Our platform enables coordinated care across lifestyle, medication, and surgical pathways — supporting patients while strengthening the performance of obesity service lines. We are seeking a Marketing Manager who can drive executive visibility, thought leadership, and targeted growth initiatives as we expand. This role is ideal for a marketer who enjoys turning strategic ideas into high-impact content and measurable market momentum. Role Overview The Marketing Manager will own key marketing initiatives that elevate Minerra Health’s market presence and support company growth. This includes developing executive thought leadership, managing LinkedIn and digital content cadence, supporting growth campaigns, developing proof assets such as case studies, and strengthening Minerra’s positioning across the healthcare ecosystem. Key Responsibilities 1. Thought Leadership Strategy & Execution Develop and execute a structured LinkedIn thought leadership strategy. Responsibilities include: • Managing publishing cadence for the company page and select executives • Translating leadership insights and go-to-market priorities into compelling content • Maintaining a rolling 4–6 week content calendar • Monitoring competitive positioning and peer activity across the market 2. Growth Campaigns (ROI-Oriented) Design and execute targeted growth initiatives that support market expansion. Responsibilities include: • Defining campaign objectives, target audiences, and messaging • Supporting digital campaign execution • Tracking key engagement and growth indicators • Delivering concise performance insights tied to growth metrics 3. Conference & Market Positioning Research Identify and evaluate strategic healthcare conferences and industry events. Responsibilities include: • Researching relevant conferences across digital health, obesity care, and healthcare innovation • Providing decision-ready recommendations on whether to attend, speak, sponsor, or pass • Evaluating audience fit, cost, strategic value, and growth alignment 4. Case Studies & Proof Asset Development Develop marketing assets that demonstrate Minerra Health’s impact. Responsibilities include: • Drafting client success case studies and proof points • Building reusable marketing assets and testimonial libraries • Supporting development of executive ghostwritten articles and thought leadership pieces • Coordinating sales collateral and conference materials 5. Patient-Facing & Referral Initiatives Strengthen messaging across Minerra’s metabolic care platform. Responsibilities include: • Supporting patient-facing messaging related to bariatric navigation and medical obesity care • Developing initiatives that support referral growth • Aligning messaging across employer, payer, and health system audiences 6. Executive-Led Content & Webinars Support executive-driven educational and thought leadership events. Responsibilities include: • Planning webinars, fireside chats, and executive discussions • Developing session concepts, outlines, and promotional messaging • Ensuring event content is repurposed across multiple channels 7. Instagram Presence Maintain a lightweight but consistent Instagram presence. Responsibilities include: • Repurposing approved content appropriately for the platform • Maintaining brand consistency across social channels Operating Expectations • Meaningful overlap with U.S. Eastern Time business hours • Weekly written execution updates • Proactive recommendations on positioning, cadence, and competitive differentiation • Ownership of execution with strategic alignment from leadership Qualifications • 5+ years experience in digital marketing, healthcare marketing, or B2B growth roles • Experience marketing to health systems, payers, employers, or digital health audiences preferred • Strong writing and executive ghostwriting capabilities • Ability to convert strategic input into polished content quickly • Experience developing case studies, marketing assets, and thought leadership content • Self-directed and comfortable operating in a high-growth startup environment

Requirements

• Digital Marketing
• Healthcare Marketing
• B2B Growth Roles
• Thought Leadership
• Content Development

Qualifications

• 5+ years experience
• Strong writing capabilities

Preferred Technologies

• Digital Marketing
• Healthcare Marketing
• B2B Growth Roles
• Thought Leadership
• Content Development

About the company

Minerra Health delivers whole-person, longitudinal, multimodal metabolic care across lifestyle, medication, and surgical pathways. Our platform helps health systems, employers, and payers operationalize comprehensive obesity and metabolic care — improving patient outcomes while strengthening clinical and financial performance.