About the job
This is a full-time on-site Marketing Manager role based in Alibag. The Marketing Manager will lead the development and execution of marketing strategies to elevate brand visibility. Responsibilities include managing campaigns, overseeing digital marketing efforts, analyzing market trends, coordinating with vendors and artisans, and ensuring consistency in brand messaging. The role also involves engaging with customers, monitoring performance metrics, and identifying growth opportunities. **Qualifications** • Marketing strategy and campaign management skills. • Proficiency in digital marketing, social media management, and content creation. • Strong analytical skills for tracking performance metrics and market trends. • Excellent communication, team collaboration, and leadership capabilities. • Experience in customer engagement and relationship management. • Knowledge of the food and beverage industry is an advantage. • Bachelor's degree in Marketing, Business Administration, or related field.
About the company
Nalinee Kaku is dedicated to preserving the culinary heritage of coastal Maharashtra by offering handcrafted masalas, pickles, syrups, and seafood specialties. Based in Alibag, the brand collaborates with over 350 skilled local women artisans who create products rooted in traditional recipes and pure ingredients. With a commitment to authenticity and sustainability, Nalinee Kaku brings the unique flavors of Maharashtrian kitchens to households across India, delivering a true taste of home in every product.
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