Marketing Manager GTM

About the job

Zycus is looking for a Marketing Manager GTM. In this role, you will be required to leverage your understanding of the product, market and use cases to enable the company to sell better and faster. You will be involved in executing highly successful go-to-market strategies and delivering impactful narratives for our sales teams. Zycus is looking for a growth hacker responsible for driving go-to market activities. The incumbent would be responsible for performance marketing demand generation activities, with hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc. You will work closely with marketing operations, sales, product, customer success and most other teams within the organization. What You’ll Do: Demand Generation • Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration. • Plan and manage integrated demand generation campaigns across different channels. E.g., email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipelines. • Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process) • Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads. • Optimize campaigns to maintain channel efficiency. • Identify new channels for developing the sales pipeline. • Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc. • Develop key partnerships with third parties like research houses, technology partners, knowledge partners etc. for running joint marketing programs. • Build competitive intelligence and create shadow marketing programs. • Identify relevant local PR / publications to drive branding initiatives. Teamwork & Collaboration • Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities. • External vendor and partner management wherever required. • Engaging with industry influencers and creating a strong network of thought leaders.

Requirements

• B2B SaaS marketing
• LinkedIn campaigns
• Google PPC
• analytical skills
• communication skills

Qualifications

• MBA from a Tier I B-School

Preferred Technologies

• B2B SaaS marketing
• LinkedIn campaigns
• Google PPC
• analytical skills
• communication skills

About the company

Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes. The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non-compliant spending. For procurement teams, the Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings; the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them; and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.