Marketing Mix Modeling (MMM) Expert

About the job

Company: A Global Marketing Analytics & Insights Organization Serving Fortune 500 Brands Function: Data & Marketing Analytics Format : Remote Engagement: 2 Months (Contractual) Role Overview We are looking for a Marketing Mix Modeling (MMM) expert who can independently lead MMM engagements. Key Responsibilities • Independently build, run, and optimize Marketing Mix Models (MMM). • Interpret MMM outputs and clearly articulate business implications, ROI drivers, and optimization opportunities to stakeholders. • Conduct statistical validation and robustness checks. • Partner with internal analytics, media, and strategy teams. Key Requirements • Proven hands-on experience in Marketing Mix Modeling (MMM). • Strong ability to connect statistical results with real-world business and media decisions. • Comfortable working in a consulting-style environment. Good to Have • Prior experience in media agencies. • Ability to create structured, insight-led PPTs.

Requirements

• Marketing Mix Modeling
• Statistical Validation
• Media Effectiveness

Preferred Technologies

• Marketing Mix Modeling
• Statistical Validation
• Media Effectiveness

About the company

A global data and technology organization that helps brands make smarter marketing decisions by combining AI, advanced analytics, and deep consumer insights. It partners closely with leading agencies and clients to drive measurable growth, improve marketing effectiveness, and deliver impact at scale.