Marketing Operations Manager

About the job

About This Role We are a team of passionate people focused on making the world accessible through education. We’re seeking a Marketing Operations Manager to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination. You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization. What You Will Be Doing Marketing Automation & CRM Management • Manage and optimize HubSpot CRM, including workflows, lifecycle stages, lead scoring, and campaign attribution. • Build and maintain marketing automation workflows to improve lead nurturing and engagement. • Implement and monitor campaign tracking, ensuring accurate data capture across channels. Data Management & Integration • Maintain clean, structured, and reliable marketing data within HubSpot and Airtable. • Manage data syncs and integrations between marketing platforms, CRM, and internal systems. • Conduct regular audits to identify and resolve data inconsistencies or duplication. Campaign Operations • Support marketing teams in campaign setup, tracking, and performance monitoring. • Ensure correct tagging, UTMs, and attribution logic are implemented across campaigns. • Create scalable processes that allow faster campaign execution. Reporting & Insights • Build dashboards and reports to track pipeline contribution, campaign performance, and funnel metrics. • Partner with marketing and sales teams to improve lead lifecycle visibility and conversion tracking. • Translate data insights into recommendations for campaign optimization. Process Optimization • Continuously improve marketing operations workflows and documentation. • Identify opportunities to automate repetitive tasks and improve efficiency across the marketing team.

Requirements

• HubSpot
• AI-driven tools

Qualifications

• Bachelor’s degree in Marketing, Operations, Business, or a related field

Preferred Technologies

• HubSpot
• AI-driven tools

About the company

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions.