Marketing Operations Manager

About the job

This position is with Manifest Global, which also includes trailblazer brands such as Cialfo, Explore, BridgeU, and Kaaiser. Manifest Global empowers in building companies that connect the world towards growth, prosperity, and innovation. Our portfolio includes trailblazer brands such as Cialfo, BridgeU, Explore, and Kaaiser, which are dedicated to expanding global student mobility by serving their respective stakeholders in the ecosystem. Our Mission To create a world where every student, regardless of their ethnicity, nationality, socio-economic status, and learning preference, gets equal access to higher education through our world-class network of portfolio brands; a network that globally connects community stakeholders that provide the finest resources and support material, anywhere in the world and at any time. About This Role We are a team of passionate people focused on making the world accessible through education. We’re seeking a Marketing Operations Manager to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination. You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization. What You Will Be Doing Marketing Automation & CRM Management • Manage and optimize HubSpot CRM, including workflows, lifecycle stages, lead scoring, and campaign attribution. • Build and maintain marketing automation workflows to improve lead nurturing and engagement. • Implement and monitor campaign tracking, ensuring accurate data capture across channels. Data Management & Integration • Maintain clean, structured, and reliable marketing data within HubSpot and Airtable. • Manage data syncs and integrations between marketing platforms, CRM, and internal systems. • Conduct regular audits to identify and resolve data inconsistencies or duplication. Campaign Operations • Support marketing teams in campaign setup, tracking, and performance monitoring. • Ensure correct tagging, UTMs, and attribution logic are implemented across campaigns. • Create scalable processes that allow faster campaign execution. Reporting & Insights • Build dashboards and reports to track pipeline contribution, campaign performance, and funnel metrics. • Partner with marketing and sales teams to improve lead lifecycle visibility and conversion tracking. • Translate data insights into recommendations for campaign optimization. Process Optimization • Continuously improve marketing operations workflows and documentation. • Identify opportunities to automate repetitive tasks and improve efficiency across the marketing team. AI & Process Innovation • Explore and implement AI-driven tools to improve marketing efficiency, campaign optimization, and workflow automation. • Identify opportunities where AI can enhance lead qualification, segmentation, reporting, and campaign personalization. • Work with the marketing team to integrate AI-assisted workflows within the marketing tech stack. Qualifications About You • Bachelor’s degree in Marketing, Operations, Business, or a related field Experience & Skills • 5+ years of experience in marketing operations, project coordination, or systems support • Skilled in Excel, Airtable, Notion, Microsoft 365, or similar tools • Strong organizational skills with exceptional attention to detail • Comfortable managing timelines, documentation, and structured data • Bonus: Experience using HubSpot Qualities • You are a process-driven problem solver • You work well behind the scenes to enable seamless execution • You are highly organized and proactive • You enjoy managing structured systems and documentation • You’re a collaborative team player with strong follow-through