Marketing Professional

About the job

Key Responsibilities: • Create product brochures, white papers, data sheets, case studies, pitch decks — explaining complex health-tech / AI / clinical-data solutions in clear, persuasive language. • Translate technical / clinical or research-oriented content into business-oriented benefits (outcomes, ROI, efficiencies, compliance, quality). • Work with design tools or designers to produce visually appealing and brand-consistent materials. • Develop website content, blog posts, newsletters, and thought-leadership pieces positioning Miimansa as a trusted HealthTech partner. • Identify potential B2B customers — healthcare providers, CROs, pharma / biotech companies, research institutes, hospitals, labs. • Plan and implement outreach campaigns (e.g. LinkedIn, email marketing, industry-specific digital channels) to generate qualified leads (MQLs / SQLs). • Collaborate with sales team to nurture leads, support proposals, and prepare client-facing presentation / pitch decks. • Use data and analytics (e.g. campaign metrics, lead conversion rates) to measure success and refine strategies. • Develop white papers, case studies, and educational content to communicate domain knowledge (clinical research, regulatory aspects, AI in healthtech) to prospective clients. • Monitor industry trends, competitor offerings and regulatory developments — feed insights back into content and positioning strategy.

Requirements

• Strong written and verbal communication skills
• Excellent copywriting
• Understanding of B2B marketing

Preferred Technologies

• Strong written and verbal communication skills
• Excellent copywriting
• Understanding of B2B marketing