Marketing Strategist

About the job

Objective of this role: • Assist in strategy and execution of various branding initiatives. • Device and launch optimized print and online advertisement and promotional strategy, communication strategy and materials to increase brand awareness. • Perform regular market research studies to gather important brand data. • Look after corporate as well as employer branding of the company through various events and initiatives. • Strategize and spearhead innovative and impactful CSR initiatives on behalf of the company. Job Description: • Strategise and own all marketing and technical content of the company published over digital/print media/other ad/marketing channels (for e.g., technical/news articles, advertisements, website content, emailers/newsletters etc.) in collaboration with various internal and external stakeholders. • Managing print and digital media advertisement strategy and execution in collaboration with internal and external stakeholders. • Identify relevant media partners (digital+print), device relevant advertisement strategy and end-to-end execution of advertisements and articles in collaboration with various internal and external stakeholders. • Organize and participate in various kinds of events (internal and external), in collaboration with wider stakeholders like, HR, technical team members etc., to build community and boost brand awareness. [identify relevant forums for YHV participation, planning and spearheading in collaboration with other internal and/or external stakeholders] • Seminars, Trainings, Workshops, others [on-site, off-site, & online] • Employee engagement events • Engagement events at Expo site [domestic & international] • Any other company branding events • Research and analyze competitor advertising links, brand strategy, social media activity and produce a Business Intelligence reporting for management on competitor brand strategy/activities. • Ability to generate relevant analytical reports for the business by integrated analytical tools like Google Analytics on the website and other social media channels.

Requirements

• Brand Strategy
• Market Research
• Content Strategy

Preferred Technologies

• Brand Strategy
• Market Research
• Content Strategy