Martech Specialist

About the job

We are seeking an experienced Martech Specialist with strong expertise in CRM, Customer Data Platforms (CDP), Personalization, and AI-driven marketing technologies. The ideal candidate will play a key role in assessing Martech ecosystems, identifying capability gaps, and designing data-driven customer engagement strategies for enterprise clients. Key Responsibilities: • Evaluate client capabilities across CRM, CDP, personalization, and data activation • Conduct Martech stack assessments and maturity evaluations • Analyze customer data flows, segmentation strategies, and campaign effectiveness • Identify opportunities for AI-enabled marketing and personalization • Design omnichannel personalization strategies (web, mobile, email, paid media) • Develop Martech transformation roadmaps and implementation plans • Facilitate client workshops and stakeholder presentations • Collaborate with marketing, data, and technology teams. Required Skills: • Strong expertise in CRM platforms (Salesforce, Adobe, etc.) • Hands-on experience with Customer Data Platforms (CDP) • Knowledge of marketing automation tools and campaign orchestration • Experience in personalization and customer journey mapping • Exposure to AI/ML use cases in marketing • Strong analytical and problem-solving skills • Excellent communication and stakeholder management skills.