Mid-level Marketing Mix Modelling (MMM) Specialist

About the job

Job Summary LatentView Analytics is looking for a highly skilled Mid-level Marketing Mix Modelling (MMM) Specialist with strong data science expertise to join our growing analytics team. The ideal candidate will have 6–9 years of overall experience, with deep hands-on exposure to Marketing Mix Modelling, and the ability to independently drive end-to-end MMM engagements. This role involves close collaboration with business stakeholders, building robust MMM solutions, and delivering actionable marketing insights through advanced analytics. Roles and Responsibilities • Own and deliver end-to-end Marketing Mix Modelling (MMM) solutions including requirement gathering, data processing, EDA, modelling, validation, and optimization • Develop both short-term and long-term MMM models to evaluate marketing effectiveness and ROI • Apply marketing concepts such as adstock / carryover, saturation, diminishing returns, and brand impact in model design • Build and evaluate additive and multiplicative models, including Bayesian regression-based approaches • Perform media mix and budget optimization, recommending optimal spend allocation across channels • Translate complex analytical outputs into clear, actionable insights for business and marketing stakeholders • Develop production-ready Python / R code following best coding practices and version control standards (Git) • Independently manage day-to-day client engagements and collaborate with cross-functional teams • Contribute to thought leadership, best practices, and continuous improvement of MMM frameworks within the organization Required Skills • 6–9 years of overall experience, with 6+ years in Data Science • Minimum 3 years of hands-on experience in Marketing Mix Modelling (MMM) • Strong understanding of marketing analytics and media performance measurement • Expertise in MMM algorithms including additive, multiplicative, and Bayesian models • Proven experience in media budget optimization and scenario planning • Strong Python programming skills (R is a plus) with experience building scalable, production-grade solutions We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

Requirements

• Data Science
• Marketing Mix Modelling
• Python
• R

Preferred Technologies

• Data Science
• Marketing Mix Modelling
• Python
• R

About the company

LatentView Analytics is a growing analytics team focused on delivering actionable marketing insights through advanced analytics.