Mid-Senior Digital Marketing Executive

About the job

Welcome to GEMGEM, the premier C2C luxury jewellery marketplace designed exclusively for the U.S. market. We bring trust and elegance together, connecting discerning buyers and sellers of high-value jewellery. Every piece on our platform is backed by 100% authenticity through IGI certification, ensuring safe and secure transactions at every step. We’re seeking a Mid-Senior Digital Marketing Executive who can drive our brand and performance to dazzling new heights — someone who’s strategic, data-driven, and ready to help scale a marketplace redefining how Indians buy and sell real diamond jewelry. Key Responsibilities: • Plan, execute, and optimize paid campaigns across Google, Meta, and other platforms. • Drive performance marketing with a strong focus on ROAS, CPL, and CAC metrics. • Own and execute the SEO strategy (on-page, off-page, technical) to improve organic visibility. • Work closely with content, creative, and product teams to deliver cohesive marketing initiatives. • Manage and scale remarketing, audience segmentation, and funnel optimization. • Use tools like GA4, Looker Studio, Google Tag Manager, Meta Events Manager, and CRM platforms to track, analyze, and report on campaign performance. • Own end-to-end marketing performance reporting – including daily, weekly, monthly, quarterly, and yearly analysis, benchmarking, and comparisons. • Stay updated on platform algorithm changes and adapt strategies accordingly. • Mentor junior team members and support the marketing team lead in strategy planning. • Hands-on execution: Produce ad creatives, optimize keywords, manage digital marketing campaigns, and create content/articles for campaigns. What You Bring to the Vault: • 3+ years of strong hands-on experience in digital marketing (preferably eCommerce/D2C). • Proven track record of managing performance campaigns across Google Ads, Meta Ads (Twitter & LinkedIn Ads a plus). • Strong analytical skills and comfort with data-driven decision making. • Solid understanding of conversion funnels, retargeting strategies, and A/B testing. • Proficient in using tools like GA4, Google Search Console, Meta Business Manager, Looker Studio, etc. • Hands-on experience in ad creative production, keyword optimization, digital marketing campaigns, and content/article creation. • Experience in marketplaces or luxury/fashion brands is a plus. • Bachelor’s degree in Marketing, Business, or related field.

Requirements

• Digital Marketing
• SEO
• Performance Marketing

Qualifications

• Bachelor’s degree in Marketing
• Business or related field

Preferred Technologies

• Digital Marketing
• SEO
• Performance Marketing

Benefits

• Opportunity for growth
• Collaborate with passionate teams