Mobile App Web Campaign Manager

About the job

As the Mobile App Web Campaign Manager at Click Orbits, you will play a crucial role in creating and executing impactful campaigns to enhance user acquisition, engagement, and retention for mobile applications. Your expertise in mobile advertising, web analytics, and conversion optimization will be key in developing innovative strategies to drive app downloads and user conversions while maximizing return on ad spend. Key Responsibilities: - Plan, implement, optimize, and analyze end-to-end mobile app web campaigns. - Collaborate with clients and internal teams to understand app objectives and target audience for informed campaign strategies. - Utilize various channels like mobile web advertising, app store optimization, search engine marketing, social media advertising, and display retargeting for app installs and conversions. - Conduct detailed audience segmentation for effective targeting. - Develop engaging ad creatives, landing pages, and app store assets to drive user engagement. - Monitor campaign performance in real-time and identify optimization opportunities. - Acquire and negotiate terms with partners, new and existing publishers, and online partners. - Provide operational and monetization plans for campaigns and clients. - Integrate mobile publishing tools and implement best practices. - Perform A/B tests and multivariate experiments for campaign optimization. - Explore new inventory sources for performance campaigns. - Deliver regular performance reports and insights to clients. Qualifications: - Bachelor's degree in marketing, advertising, business, or related field. - Proven experience in mobile app marketing and performance-based advertising. - Strong understanding of mobile advertising platforms and technologies. - Proficiency in web analytics tools like Google Analytics. - Creative mindset for developing engaging ad creatives and landing pages. - Excellent analytical and project management skills. - Effective communication and presentation skills. - Results-driven mindset with a focus on continuous improvement. - Passion for mobile technology and digital marketing. Additional Details: Click Orbits is seeking a Mobile App Web Campaign Manager who can bring expertise in performance marketing to drive successful campaigns for clients' mobile applications. The ideal candidate will have a strong background in mobile advertising, user acquisition, and campaign optimization. Experience with ASO techniques, mobile app analytics platforms, and mobile app tracking solutions is desirable. Certification in mobile advertising platforms is a plus, and knowledge of mobile app development processes is beneficial.

Requirements

• Mobile Advertising
• Conversion Optimization
• Web Analytics
• Campaign Management

Qualifications

• Bachelor's degree in marketing or related field

Preferred Technologies

• Mobile Advertising
• Conversion Optimization
• Web Analytics
• Campaign Management