Paid Ads Specialist

About the job

Experience: 3.00 + years Salary: Confidential (based on experience) Expected Notice Period: 15 Days Shift: (GMT+05:30) Asia/Kolkata (IST) Opportunity Type: Remote Placement Type: Full Time Contract for 6 Months(40 hrs a week/160 hrs a month) (*Note: This is a requirement for one of Uplers' client - Jewellery and Watch Retailer) What do you need for this opportunity? Must have skills required: Meta Certification, Reddit Ads, 6-figure monthly budget management, Copywriting, Ecommerce, GOOGLE, Google certification, Meta, retail, Pinterest Ads, Tiktok Jewellery and Watch Retailer is Looking for: Position Purpose The Paid Ads Specialist is engaged to provide technical expertise and strategic execution across our digital advertising portfolio. This role requires a specialist who understands the nuances of the Jewellery and Luxury Retail industry, balancing the needs of omni-channel brands with pure-play e-commerce brands. Contractual Nature & Exclusivity • Dedicated Specialist: This is an exclusive engagement. The Contractor must work solely for us to ensure total strategic focus, data security, and alignment with our brand goals. • Operational Autonomy: As an independent professional, the Contractor is responsible for managing their workflow and maintaining professional "uptime" to meet Australian business deadlines. Service Schedule & Availability The Contractor will provide services Monday to Friday for a standard Indian business day (9 hours including a 1-hour break), starting at 6:30 am IST sharp to ensure maximum overlap with the Australian team. • Indian Standard Time (IST): 6:30 am – 3:30 pm • South Australian Time ACST (Standard Time): 10:00 am – 7:00 pm • South Australian Time ACDT (Daylight Savings): 11:30 am – 8:30 pm Communication & Language Standards • English Proficiency: Exceptional written and verbal English communication skills are mandatory. The Specialist must be able to communicate complex data trends clearly to the Australian management team. • Response SLA: Responses to Microsoft Teams queries within 1 business hour, Emails within 4 business hours. Key Responsibilities & Tasks • Campaign Management & Precision • Full-Funnel Execution: Manage 6-figure monthly spends across Google Ads (PMax, Standard Shopping, Search, Demand Gen) and Meta Ads (ASC, DPA, Retargeting). • Ad Copywriting: Draft and iterate high-converting English ad copy that reflects the elegance and emotive nature of the jewellery industry. • Accuracy: 100% on-time activation/deactivation of campaigns with zero-error execution regarding pricing and promotional dates. Strategic Analysis & Technical Stack • Audience Strategy: Use Klaviyo and Salesforce data to identify high-value segments for New Customer Acquisition (NCA). • Feed & Profitability: Optimise product feeds via Simprosys and monitor net profit (not just ROAS) via Profit Peak. Key Performance Indicators (KPIs) • Financial: Achievement of revenue targets within strict Marketing Efficiency Ratio (MER) benchmarks. • Growth: Measurable increase in New Customer Acquisition (NCA). • Content Quality: Production of high-quality English ad copy that aligns with brand voice and drives CTR. Requirements & Experience • Budget Management (Mandatory): Extensive experience managing 6-figure monthly marketing budgets across multiple platforms. • Industry Experience: Previous experience in the Jewellery, Fashion, or Luxury Goods vertical is highly desirable. • Copywriting Skills: Proven ability to write persuasive, grammatically perfect English marketing copy. • Technical: Current Google Ads and Meta Certified Media Buying Professional status. • Soft Skills: High task ownership, critical thinking, and the ability to work independently in a fast-paced retail environment. Why Join Us? Be part of a nationally recognised Australian jewellery legacy. You will move beyond "button pushing" to lead cross-channel attribution and strategy in a high-stakes, high-spend environment where your English copywriting and technical precision directly drive scalable global growth. How to apply for this opportunity? • Step 1: Click On Apply! And Register or Login on our portal. • Step 2: Complete the Screening Form & Upload updated Resume • Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

Requirements

• Meta Certification
• Reddit Ads
• 6-figure monthly budget management
• Copywriting
• Ecommerce
• GOOGLE
• Google certification
• Meta
• retail
• Pinterest Ads
• Tiktok

Preferred Technologies

• Meta Certification
• Reddit Ads
• 6-figure monthly budget management
• Copywriting
• Ecommerce
• GOOGLE
• Google certification
• Meta
• retail
• Pinterest Ads
• Tiktok

About the company

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.