Paid Media Manager

About the job

Role Overview We are seeking a dynamic and results-driven Paid Media Manager to lead our digital advertising efforts. This role is ideal for someone with a passion for digital advertising, a knack for analytics, and a creative edge to optimize campaigns for maximum performance. You will be responsible for managing paid media campaigns across various platforms, ensuring alignment with overall marketing strategies and objectives. Key Responsibilities • Strategic Planning: Develop and execute paid media strategies that drive growth across all digital channels. • Campaign Leadership: Manage end-to-end campaigns across Google Ads (Search, Display, Shopping), Meta Ads (Facebook/Instagram), LinkedIn, Apple Search Ads (ASA), and other relevant platforms. • Performance Optimization: Track and analyze KPIs (CTR, CPC, ROAS, conversions, CPL) and apply insights to continuously improve campaign performance. • Audience Strategy: Build and optimize audience targeting, including demographics, interests, behaviors, and geo-specific segments. • Creative Direction: Collaborate with design and content teams to produce engaging ad creatives, messaging, and CTAs tailored to target audiences. • Budget Management: Own and optimize media budgets, ensuring efficient spend and maximum ROI. • International Campaign Structuring: Design campaigns tailored to specific regions, including budget allocation, messaging, and targeting strategies. • Competitor Benchmarking: Monitor competitor activity and industry trends to identify opportunities and refine strategies. • Market Intelligence: Stay updated on platform updates, emerging trends, and changes in consumer behavior to maintain a competitive edge. • Reporting & Insights: Deliver actionable performance reports to leadership, highlighting insights, learnings, and recommendations for optimization. Qualifications • Education: Bachelor’s degree in Marketing, Advertising, Business, or related field. • Experience: 3–5 years in performance marketing or paid media management, with direct e-commerce campaign experience. • Technical Skills: • Hands-on expertise with Google Ads (Search, Display, Shopping). • Strong proficiency in Meta Ads Manager and Apple Search Ads (ASA). • Experience with tracking setups (Pixel, Firebase, GTM). • Familiarity with conversion rate optimization (CRO) and landing page best practices. • Certifications: Google Ads and Meta Blueprint certifications preferred. Why Join Us? • Play a pivotal role in expanding our global reach and enhancing user experience. • Opportunities for professional development and career advancement. • Join a collaborative and innovative team dedicated to excellence.

Requirements

• Digital Advertising
• Analytics
• Campaign Management
• Budget Management

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business or related field
• 3-5 years in performance marketing or paid media management

Preferred Technologies

• Digital Advertising
• Analytics
• Campaign Management
• Budget Management

Benefits

• Professional development opportunities

About the company

Prepay Nation is a dynamic digital advertising company focused on performance marketing with an emphasis on optimizing campaigns for maximum performance.