Paid Media Specialist

About the job

Position Summary: • We are looking for an analytically minded Specialist/Senior specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimising campaign and media planning across Meta, Google and Marketplace ecosystem. This position has a focus on leading certain businesses with a mix of branding and performance campaigns. Experience in managing app campaigns is a plus. Key Responsibility Areas: • Execute, manage and optimise paid digital campaigns across a variety of platforms using native and third-party tools. • Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs. • Develop in-depth and technical reporting to showcase performance, both for clients and within the agency. • Manage ad tech vendors to execute campaigns. • Mentor junior team members. • Experience with ad serving solutions, tag management, and operations is a strong plus. • Proven record of managing multiple projects at once. • Ability to stay highly organised and efficient in a fast-paced, rigorous work environment. Skills: ● 2.5 - 3+ years of experience working in media technology platforms. ● Demonstrates understanding of marketing funnels and media planning. ● Working knowledge of Syndicated tools (GA, GDS, GTM, Comscore and etc) ● Understanding of optimization platforms & trafficking platforms ● Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc) ● Team player ● Thinks Strategically ● In depth understanding of Meta, Google and marketplace ecosystem. Third party platform understanding is a plus.

Requirements

• Campaign Management
• Media Planning
• Analytics
• Paid Digital Marketing
• Social Media Advertising

Preferred Technologies

• Campaign Management
• Media Planning
• Analytics
• Paid Digital Marketing
• Social Media Advertising