Paid Media Specialist

About the job

A Digital agency is hiring for the profile of Paid Media Specialist (Client Servicing). Location: Gurgaon Experience: 2-5 years Major Responsibilities & Deliverables: • Have hands knowledge on Google, Meta and LinkedIn Ads • Take brand ownership and provide the vision, mission, goals and strategies to match up to • Translate brand strategies into brand plans, brand positioning and go-to-market strategies • Knowledge of Media Planning and Media Buying (suggesting relevant networks, platforms as per the client product line) Should have existing relationships in the market • Working on media pitches inclusive of decoding the brief, strategy input and presentation making skills • Campaign tracking, competition mapping, sharing insights and recommendations • Maintain and develop relationships across the roster of clients • Ability to present the data and handle client queries, should have good communication skills • Lead creative development and create motivating stimulus to get targeted population to take action • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) • Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues • Oversee marketing and advertising activities to ensure consistency with product line strategy • Brainstorm new and innovative growth strategies • Align the company around the brands' direction, choices and tactics Key Competencies: • Critical thinking ability to understand root cause of issues • Able to methodically approach problem resolution • Able to manage time and prioritize multiple tasks in a fast-paced environment • Capable of interpreting data and make recommendations to improve campaign performance • Learning on the Fly (Learns new concepts quickly) • Open to change seeks learning opportunities • Quickly identifies the symptoms and underlying cause of problems

Requirements

• Google Ads
• Meta Ads
• LinkedIn Ads
• Media Planning

Qualifications

• 2-5 years of experience

Preferred Technologies

• Google Ads
• Meta Ads
• LinkedIn Ads
• Media Planning