Performance Marketer

About the job

Company: RTW Education Location: Ranchi (Work From Office - Mandatory) Note: Only candidates currently residing in Ranchi should apply Employment Type: Full-Time Salary: ₹15,000/month About RTW Education RTW Education is focused on helping students make the right career decisions and prepare for competitive exams like MBA, CUET, IPMAT, and more. We believe in combining the right guidance with ...  smart marketing to drive real impact. Role Overview We are looking for a Performance Marketer who can manage, optimize, and scale paid campaigns to generate high-quality leads and drive student enrollments. This is a results-driven role where your primary responsibility will be to turn ad spend into measurable business outcomes. Key Responsibilities • Plan, execute, and manage paid campaigns on Meta (Facebook & Instagram) and Google Ads • Generate high-quality leads for education programs (MBA, CUET, IPMAT, etc.) • Optimize campaigns for lower CPL (Cost Per Lead) and higher conversions • Set up and manage retargeting campaigns and funnels • Work closely with content and sales teams to improve performance • Track campaign performance and provide actionable insights • Scale campaigns based on performance data Requirements • Must be based in Ranchi (Work From Office role) • Only candidates currently living in Ranchi should apply • 1–3 years of experience in Performance Marketing • Hands-on experience with Meta Ads and Google Ads • Strong understanding of lead generation strategies • Analytical mindset with the ability to interpret data • Experience in education marketing is a plus • Ability to take ownership and deliver results Key Skills • Meta Ads (Facebook & Instagram) • Google Ads (Search, Display, YouTube) • Conversion Tracking & Pixel Setup • Funnel Building & Retargeting • A/B Testing • Data Analysis & Optimization KPIs (Key Performance Indicators) • Cost Per Lead (CPL) • Lead Quality • Conversion Rate • Return on Ad Spend (ROAS) Why Join RTW Education • Work on impact-driven campaigns that shape student careers • Opportunity to experiment, learn, and scale campaigns • Fast-growing organization with strong growth potential • Performance-based growth and recognition How to Apply Send your CV and portfolio to: rtweducation@gmail.com Or apply via LinkedIn / DM us directly. Note Candidates who can demonstrate real campaign results (case studies or past performance) will be given preference.

Requirements

• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube)
• Conversion Tracking & Pixel Setup
• Funnel Building & Retargeting
• A/B Testing
• Data Analysis & Optimization

Preferred Technologies

• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube)
• Conversion Tracking & Pixel Setup
• Funnel Building & Retargeting
• A/B Testing
• Data Analysis & Optimization

About the company

RTW Education is focused on helping students make the right career decisions and prepare for competitive exams like MBA, CUET, IPMAT, and more. We believe in combining the right guidance with smart marketing to drive real impact.