Performance Marketing Analytics Senior Associate

About the job

At EY you'll have the chance to build a career as unique as you are with the global scale, support inclusive culture, and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself and a better working world for all. Role Type: Performance Marketing Analytics Senior Associate The opportunity: The purpose of the Performance Marketing Senior Associate of the Digital Marketing CoE is to partner with BMC Marketing Operations leads and managers to achieve EY brand goals and ensure speed, quality, value, and compliance through the activation lifecycle. Key responsibilities: • Understand Digital Activations ecosystem - Paid Display, Social, and Programmatic with experience in managing large to medium activations - from ideation to go live. • Collect, analyse, and interpret large datasets from various sources including digital advertising platforms, website analytics, and customer behaviour data. • Identify trends, patterns, and insights that inform campaign optimization and overall marketing strategies. Recommend optimization strategies based on data-driven insights to improve campaign effectiveness and efficiency. • Utilize statistical techniques and data visualization tools to present findings in a clear and meaningful way. • Work with the marketing team to segment customer audiences based on demographics, behaviour, and engagement data. • Provide insights into audience behaviours and preferences enabling the creation of highly targeted and personalized campaigns. • Generate regular and ad-hoc reports on campaign performance highlighting key findings and actionable recommendations. • Create dashboards and visualizations to communicate complex data to non-technical stakeholders. • Stay up to date with industry trends, best practices, and emerging technologies in digital marketing analytics. Share insights with the team and propose innovative ways to leverage data for marketing success. • Demonstrate eye for detail and ensure all deliverables are of high quality. • Lead discussions and communication with agency partners.

Requirements

• Data Analysis
• Audience Segmentation
• Campaign Optimization

Qualifications

• Bachelor's degree. Masters degree is a plus.
• 5-8 years of experience in digital marketing analytics

Preferred Technologies

• Data Analysis
• Audience Segmentation
• Campaign Optimization

Benefits

• Continuous learning
• Success as defined by you
• Transformative leadership
• Diverse and inclusive culture

About the company

EY exists to build a better working world helping to create long-term value for clients, people, and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform, and operate.