Performance Marketing Associate/Assistant Manager

About the job

To scale Bhanzu’s paid acquisition efforts, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams. • Define and own the Performance Marketing strategy across paid channels, aligning with Bhanzu's growth/revenue/enrollment goals. • Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management. • Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates. • Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate. • Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc. • Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly. • Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing. • Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness. • Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention. Requirements: • Exposure in Media Planning/Execution + Digital Campaigns - 2 to 4 years. • Good knowledge of Facebook (App install & Lead Generation campaigns), Google Ads (Display, SEM & YouTube) and Email campaigns. • Should be data driven & able to ideate copies, creatives and conceptualise campaigns. • Experience to handle decent sized Digital budgets would be an added advantage. • Proficiency in Keywords research and keywords competition Analysis • Proficiency in creating reports using Google Sheets/Excel.

Requirements

• Performance Marketing
• Campaign Optimization
• Analytics
• Digital Campaigns
• Cross-Functional Collaboration

Qualifications

• Exposure in Media Planning
• Digital Campaigns - 2 to 4 years

Preferred Technologies

• Performance Marketing
• Campaign Optimization
• Analytics
• Digital Campaigns
• Cross-Functional Collaboration