Performance Marketing Consultant

About the job

Role: Performance Marketing Consultant Contract Period: 8 months About Emeritus: Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors, and coaches has educated more than 250,000 individuals across 80+ countries. Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. Following its $650 million Series E funding round in August 2021, the Company is valued at $3.2 billion and is backed by Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann. Role & Responsibilities: • Lead overall digital marketing with revenue and CAC responsibility across a portfolio of courses, with focus on overall user growth and working on growth loops. • Ability to effectively market products across regions and spectrum of demographics. • Define performance marketing strategy across paid search, paid social and other sponsored publisher channels to deliver on quarterly revenue and CAC targets for a portfolio of courses. • Own end-to-end execution, while working closely with Business, Outreach, and Analytics teams. • Work at the trifecta of data and performance to maximize impact for your marketing campaign. • Navigate cross functional relationships with Tech, Analytics product & Creative teams to solve problems or to up performance of marketing campaigns. Key skills & Qualifications: • Experience of 3+ years of experience in performance marketing across Facebook & Google; preferably in Ed-tech industry marketing high price products. Experience on LinkedIn campaigns will be a plus. • Someone who can manage complexity and is good at problem solving with first principal approach. • Managed revenue deliverable portfolio, ideally with high budget management experience. • Created high business impact and worked in high growth b2c start-ups in growth marketing, preferably in user growth functions. Experience in performance marketing is a strong advantage. • Highly data driven and analytically very strong. • Have excellent understanding of channels like Google, Facebook and LinkedIn for lead generation and qualification. • Excellent communication & presentation skills with great project management expertise.

Requirements

• performance marketing
• digital marketing
• Google Ads
• Facebook Ads
• LinkedIn

Preferred Technologies

• performance marketing
• digital marketing
• Google Ads
• Facebook Ads
• LinkedIn

About the company

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable through collaborations with top-tier universities worldwide. The company has educated over 250,000 individuals across 80+ countries.