Performance Marketing Content Ops

About the job

💡 Why Join Us • Contribute directly to Rail Europe’s B2C growth through measurable acquisition and conversion impact • Join the Growth organisation, focused on performance, experimentation, and scalable marketing channels • Work at the intersection of content, paid media, SEO, and product journeys • Play a key operational role in improving content relevance, speed to market, and performance impact 🛠️ What You’ll Do • Execute and optimise performance-driven content across paid media, landing pages, and priority B2C pages, with content designed to be reusable across B2C and B2B contexts • Ensure strong alignment between ads, landing pages, and on-site content across acquisition funnels • Own copy and structure for high-impact, high-traffic and campaign-specific landing pages • Maintain and optimise operator, route, and service pages based on active routes, services, and promos • Support SEO- and demand-led content initiatives where they directly contribute to acquisition • Work closely with Growth, Content, Product, and Tech teams to integrate content into user journeys 🔍 What You Bring • 2–3 years of experience in growth marketing, performance content, or content operations within a product-driven environment • Hands-on experience analysing content and page performance using tools such as Google Analytics (GA4) and Google Search Console • Proven ability to write and optimise content for paid acquisition and landing pages, with strong ad-to-page message matching • Experience working with a CMS or product-embedded content tools, within existing templates and technical constraints • Solid understanding of SEO fundamentals and demand-led content optimisation for acquisition • Strong execution and collaboration skills in fast-moving, multi-stakeholder environments, with professional working proficiency in English Recruitment process • HR pre-screening – With Adréa, Talent Development Manager, to validate motivation, role understanding, and baseline experience fit • Content & performance interview – With Helen, Content Manager, to assess content execution skills, performance mindset, and ability to adapt a marketing concept across B2C and B2B contexts • Practical exercise – Take-home content task used as a discussion basis to evaluate writing quality, structure, prioritisation, and performance thinking • Final interview – With Lachezar, Head of Growth & Marketing Activation, to review the exercise, discuss broader growth topics, and validate overall role fit

Requirements

• growth marketing
• performance content
• Google Analytics
• SEO
• collaboration

Preferred Technologies

• growth marketing
• performance content
• Google Analytics
• SEO
• collaboration

About the company

Rail Europe is a key player in the travel industry, focusing on B2C growth with measurable acquisition and conversion impact. The company is committed to enhancing travel experiences for customers through an innovative and scalable marketing approach.