Performance Marketing & Growth Specialist

About the job

You are a highly driven, execution-focused Performance Marketing & Growth Specialist who understands how to turn content, traffic, and campaigns into measurable business outcomes. In this hands-on growth role, you will not only run ads but also drive the content and creative engine behind those ads. Working directly with the founders, you will scale a D2C brand across paid and organic channels. **Key Responsibilities:** - **Performance Marketing (Primary Focus)** - Plan, execute, and optimize Meta Ads and Google Ads campaigns. - Manage budgets and improve ROAS and CAC. - Continuously test creatives, audiences, and funnels. - Track performance using pixels, events, and analytics tools. - Scale winning campaigns and cut underperforming ones. - **Content & Creative Strategy (Critical Responsibility)** - Develop content angles for ads and social media. - Write hooks, ad copies, and video concepts. - Work on UGC-style content, reels, and performance creatives. - Collaborate with designers/video editors (or create basic content yourself). - Ensure content is aligned with conversion goals, not just engagement. - **Social Media Execution (Performance-Led)** - Manage Instagram content (posts, reels, stories). - Repurpose ad creatives into organic content. - Identify trends and formats that drive reach and conversions. - **Funnel & Conversion Optimization** - Improve landing pages and product pages (Shopify). - Identify drop-offs in the user journey and fix them. - Suggest improvements in messaging, layout, and offers. - **SEO Coordination** - Work with an external SEO freelancer. - Align content and landing pages with SEO strategy. - Ensure blogs and pages support overall growth goals. **What we're looking for:** - 1-3 years of hands-on experience in performance marketing (Meta + Google Ads). - Strong understanding of creatives that convert. - Ability to think in funnels, CAC, ROAS, and not just content or ads separately. - Basic content creation skills (reels, hooks, ad copies). - Familiarity with D2C brands / Shopify is a strong plus. - Strong ownership mindset take responsibility for outcomes. - Ability to work independently in a remote setup. **Success in this role will be defined by:** - Consistent pipeline of high-performing ad creatives. - Improved ROAS and reduced CAC. - Content that drives both engagement and conversions. - Growth in qualified traffic (not just volume). - Faster testing, learning, scaling cycles.