Performance Marketing Head

About the job

Company Description We suggest you enter details here. Role Description We are looking for an experienced Performance Marketing Head who will be responsible for planning, executing, and optimizing high-converting ad campaigns on Meta Platforms (Facebook & Instagram). The ideal candidate should have a strong understanding of lead generation funnels, audience targeting, ad creatives, and performance optimization. The role also involves analyzing campaign performance, optimizing strategies to maximize ROI, and collaborating with cross-functional teams to align marketing initiatives with business goals. Qualifications • Plan and execute high-performing ad campaigns on Facebook and Instagram • Create and manage lead generation campaigns for brands, founders, and professionals • Develop ad creatives, copy, and messaging strategies that convert • Conduct audience research and targeting strategies • Continuously optimize campaigns to improve CPL and ROI • Run A/B testing for creatives, audiences, and landing pages • Track and analyze performance using tools like Google Analytics and ad dashboards • Work closely with the creative and content teams. • Generate high-quality leads at scale Requirements • 5–6 years of experience in performance marketing • Proven experience managing Meta Ads campaigns • Strong understanding of lead generation funnels • Experience handling large ad budgets and scaling campaigns • Knowledge of ad analytics and performance tracking • Ability to build data-driven marketing strategies