Performance Marketing Lead

About the job

Role Summary This is NOT a branding role. This is NOT a content writer role. This is NOT a social media-only role. This is NOT a delegation-only manager role. We are looking for a data-driven, CRM-fluent Performance Marketing Lead who can: • Build and manage a structured B2B outbound marketing engine • Own Zoho CRM marketing workflows • Guide a team of data and campaign executives • Drive measurable pipeline growth • Step in and execute technical marketing tasks when required Key Responsibilities 1. Growth & Campaign Ownership Design and execute performance marketing campaigns targeting: • Regional Victoria Councils (Australia) • Commercial solar & battery clients • Government and institutional segments • India commercial renewable opportunities Run multi-channel B2B campaigns including: • Email sequences • LinkedIn organic + outreach • LinkedIn Ads • Google Ads (search-focused) • Retargeting campaigns Ensure campaigns are measurable and ROI-focused. 2. Zoho CRM & Marketing Automation Management • Own Zoho CRM segmentation structure • Create and maintain lead lifecycle stages • Build automated workflows in Zoho Campaigns • Monitor campaign performance dashboards • Maintain CRM hygiene discipline across team • Track engagement metrics and meeting conversion ratios You must be comfortable opening Zoho and building workflows yourself. No dependency on IT. 3. Team Leadership & Supervision You will manage: • Data & Campaign Automation Specialists • Data Intelligence Executives • Sales Executive (Lead Engagement layer) Responsibilities include: • Assigning weekly KPIs • Reviewing CRM accuracy • Auditing campaign execution • Ensuring quality of outbound communication • Maintaining reporting discipline You are expected to step in when required — not only delegate. 4. Performance Measurement & Reporting Define weekly and monthly KPIs • Track: • Database growth • Open and click rates • Response rates • Meetings booked • Pipeline contribution Present structured monthly marketing performance report to management. 5. Technical Marketing Contribution Create B2B-focused marketing materials for: • Solar PV & battery case studies • Government project proposals • Technical capability decks • Authority-building content • Coordinate basic marketing video production and technical explainer content. Understanding of renewable energy terminology is required. 6. Success Metrics (First 6 Months) You will be evaluated on: • Structured CRM implementation • Weekly contact growth targets achieved • Consistent campaign calendar execution • Increase in qualified meetings • Reduction in CRM errors • Marketing pipeline visibility • Clear reporting discipline This role is performance-driven. 7. Required Skills & Experience • 5–8 years B2B performance marketing experience • Strong CRM experience • Experience in email automation and outbound campaigns • Experience in LinkedIn Ads and Google Ads (B2B) • Data-driven mindset • Strong Excel/reporting capability • Experience managing 3–6 member team • Understanding of renewable energy or infrastructure industry preferred 8. Technical Requirements Must have hands-on experience in: • Zoho CRM & Zoho Campaigns • LinkedIn Campaign Manager • Google Ads • Basic analytics tracking • CRM segmentation logic • Lead lifecycle management Bonus: • Experience in renewable energy marketing • Experience targeting government / institutional sectors 9. Ideal Candidate Profile • Structured and process-driven • Comfortable working with engineering teams • Strong attention to detail • Not dependent on constant supervision • Able to enforce KPI discipline • Confident in performance review discussions This is a growth leadership role, not a creative-only role. 10. Compensation Competitive CTC based on experience (India market benchmark). Performance-linked incentives tied to measurable marketing outcomes.

Requirements

• B2B marketing
• CRM management
• Email automation
• LinkedIn Ads
• Google Ads

Preferred Technologies

• B2B marketing
• CRM management
• Email automation
• LinkedIn Ads
• Google Ads

About the company

Ecologiq is a renewable energy engineering and EPC group operating in Australia and expanding in India. We specialise in commercial solar PV and battery energy storage systems, primarily serving government bodies, councils, educational institutions, and strategic private sector clients.