Performance Marketing Lead

About the job

Silo Fortune is hiring a hands-on Performance Marketing Lead to build and scale our D2C/ e-commerce growth engine. This role has a clear revenue mandate: 👉 Drive product sales through e-commerce with strong RoAS discipline. We’re looking for someone who has built and scaled performance marketing inside a D2C brand and understands how to convert paid traffic into profitable revenue — not just clicks to the PDP. What you’ll own: • Scale Google Ads, Meta Ads & App Marketing • Build the full D2C funnel — acquisition → retargeting → repeat purchase • Deliver profitable e-commerce revenue with strong RoAS • Set up attribution systems (GA4, pixels, cohort analysis) • Run high-velocity creative testing (hooks, landing pages, vernacular ads) AI-First Mandate: We’re looking for an AI-native digital marketer, not a manual dashboard optimizer. You should be able to build AI workflows that automate reporting, creative generation, campaign diagnostics, and testing cycles. Ideal candidate: • 6–8 years in D2C performance marketing • Proven track record scaling Google, Meta & app marketing • Strong grasp of RoAS, CAC, LTV & attribution • Has built performance systems from scratch Location: JP Nagar, Bengaluru (5 days WFO) Compensation: Up to ₹24 LPA (fixed + variable) Apply / Refer: poojas@silofortune.com

Requirements

• Performance Marketing
• Google Ads
• Meta Ads
• App Marketing
• Attribution Systems

Preferred Technologies

• Performance Marketing
• Google Ads
• Meta Ads
• App Marketing
• Attribution Systems

About the company

Silo Fortune builds AI-enabled products for Indian farmers across crop advisory (Kisaan Sampurna) and dairy health (Gau Sampurna). The company operates within the rapidly growing agri-tech ecosystem, focusing on digital and AI adoption across agriculture and dairy.