Performance Marketing Manager

About the job

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline. • Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels • Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them. • Run continuous A/B tests — creatives, audiences, copy, landing pages, everything • Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery • Work closely with the Data Science team to refine acquisition models and drive precision targeting • Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers • Optimize every part of the funnel — from install to disbursal to repayment • Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance • Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations • Use creative automation tools to test and scale ad creatives rapidly • Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability Ideal Candidate • 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC • Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), WhatsApp, YouTube • Experience working with credit or risk teams to build smarter targeting strategies • Familiarity with mobile app performance marketing and conversion funnels • Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools Bonus If You Have • Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools) • Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks) • Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance • Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards Perks, Benefits and Work Culture • Best of both worlds: startup energy + listed company stability. • Competitive pay and fast-track growth.

Requirements

• automation
• performance marketing
• campaigns
• automation tools
• google
• b2c
• fintech

Preferred Technologies

• automation
• performance marketing
• campaigns
• automation tools
• google
• b2c
• fintech

Benefits

• Competitive pay
• Fast-track growth

About the company

CG-VAK Software & Exports Ltd. specializes in developing technology-driven solutions for the financial services sector, particularly focusing on personal loans.