Performance Marketing Manager

About the job

About Deconstruct: Deconstruct is a performance-driven, science-backed skincare brand based in Bengaluru, India. We simplify skincare using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we’re looking for a growth-focused and analytical Performance Marketing Manager to scale acquisition, retention, and revenue through high-impact digital strategies. Role Overview: We are seeking a Performance Marketing Manager who will be responsible for driving end-to-end paid acquisition, managing multi-channel campaigns, and building scalable growth frameworks. The ideal candidate should have strong expertise in paid media, marketing analytics, experimentation, and performance-driven growth across web and app. Responsibilities: 1. Strategy & Planning • Develop and execute a holistic performance marketing strategy across Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube). • Build full-funnel campaign architectures for prospecting, retargeting, and retention. • Forecast budgets, CAC, ROAS, and revenue projections based on business goals. 2. Campaign Execution & Optimization • Launch, manage, and optimize campaigns to drive revenue at scale. • Continuously iterate on audiences, bidding strategies, placements, and creatives. • Conduct A/B tests on ad copies, landing pages, and audience segments. • Implement event tracking, pixel setups, and conversion APIs for accurate measurement. 3. Analytics & Performance Reporting • Monitor daily/weekly performance and take corrective actions to achieve target KPIs. • Build dashboards and performance reports highlighting insights, wins, and actionables. • Measure incrementality, attribution, and optimize for LTV over short-term ROAS. 4. Creative Collaboration • Brief the creative team with insights-backed directions for ad creatives and landing pages. • Identify winning hooks, formats, and messaging based on data. 5. Growth & Revenue Scaling • Identify scalable audience pools and revenue opportunities across channels. • Experiment with new campaign types, emerging ad formats, and growth loops. • Work on CRO (Conversion Rate Optimization) to improve landing page performance. Qualifications: • 2–5 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand. • Strong understanding of performance metrics (ROAS, CAC, LTV, MER, AOV). • Proven track record of scaling revenue profitably. • Ability to analyze data, derive insights, and make quick decisions. • Experience with tools like GA4, Google Tag Manager, Shopify, and ad automation tools. • Creative mindset with strong problem-solving skills. Preferred Skills (Good to Have): ● Experience in app-led growth, marketplace categories, or multi-vertical scaling. ● Familiarity with marketing automation, deep linking, BI dashboards, and experimentation tools. ● Interest in skincare, beauty, or consumer-first brands. ● Experience leading or mentoring performance teams.

Requirements

• Performance marketing
• Paid media
• Marketing analytics
• Campaign management
• Data analysis

Qualifications

• Bachelor's degree
• 2-5 years of experience

Preferred Technologies

• Performance marketing
• Paid media
• Marketing analytics
• Campaign management
• Data analysis

About the company

Deconstruct is a performance-driven, science-backed skincare brand based in Bengaluru, India. We simplify skincare using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems.