Performance Marketing Manager

About the job

Job Description: Performance Marketing Manager Company: Indofast Energy Experience: 3+ Years Role Type: Full-time Reporting To: Head – Brand & Marketing The company is building one of India’s most advanced and scalable Battery-as-a-Service (BaaS) networks, designed to enable mass electric vehicle adoption through reliable, accessible, and nationwide energy infrastructure. Strategy & Growth Planning - Develop and execute full funnel performance marketing strategies across Google Ads, Meta, LinkedIn, X, SEM and programmatic platforms. - Plan, launch, and manage paid campaigns across search, display, video, and social. - Conduct A/B testing for creatives, landing pages, and audience segments to improve CAC and ROAS. - Drive targeted campaigns to support network expansion, station launches, and category awareness. Data & Analytics - Monitor performance metrics and build dashboards to analyze traffic, conversions, funnel efficiency, and growth opportunities. - Utilize tools such as Google Analytics, Tag Manager, Data Studio, and CRM systems. - Generate insights to reduce acquisition costs and maximize performance efficiency. - Work closely with brand, content, product, and operations teams to ensure unified communication across campaigns. - Partner with external agencies, creative teams, influencers, and performance partners to scale reach. - Manage large monthly digital budgets, ensuring optimal allocation and ROI. - Deliver weekly and monthly reports with actionable insights, performance summaries, and strategic recommendations. SEO & SEM Management - Own and execute the overall SEO strategy - on-page, off-page, and technical optimization. - Optimize website architecture, metadata, landing pages, and content for search visibility. - Manage SEM campaigns end-to-end (Google Search & Display) to maximize quality scores and conversion efficiency. - Collaborate with content and product teams to develop SEO-friendly pages, blogs, and resources. Bachelor’s degree in marketing, Business, Communications, or related field. Minimum 3+ years of experience in performance marketing or digital growth roles. Hands-on expertise with Google Ads, Meta Ads Manager, LinkedIn Ads, X, SEO & SEM tool and mobile app marketing. Strong analytical skills and proficiency with marketing analytics tools. Experience in EV, mobility, or tech-based industries is a plus. Strong aesthetic sense and creative judgment Good communication and understanding of marketing requirements Opportunity to work on a fast-scaling brand in an exciting category (EV infrastructure) Collaborative team culture with opportunities to grow

Requirements

• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• SEO
• SEM
• Data Analytics
• Creative Judgment

Qualifications

• Bachelor's degree in marketing
• Business
• Communications

Preferred Technologies

• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• SEO
• SEM
• Data Analytics
• Creative Judgment

About the company

The company is building one of India’s most advanced and scalable Battery-as-a-Service (BaaS) networks, designed to enable mass electric vehicle adoption through reliable, accessible, and nationwide energy infrastructure.