Performance Marketing Manager

About the job

Key Responsibilities: • Plan, execute and optimize paid campaigns across Google ads, Meta (including Collab Ads), Blinkit, Zepto, Swiggy. • Monitor daily performance, ensuring efficient delivery across CTR, CVR, and ROAS targets. • Support campaign setup, audience targeting, and budget allocation to drive growth on quick commerce platforms. • Collaborate with the creative and brand teams to provide feedback on ad performance and creative optimization. • Track and report on campaign metrics regularly, identifying trends and opportunities for improvement. • Collaborate closely with platform partners and internal teams to set up, monitor, and scale campaigns.

Requirements

• Campaign Optimization
• Performance Analysis
• Audience Targeting
• Collaboration
• Reporting

Preferred Technologies

• Campaign Optimization
• Performance Analysis
• Audience Targeting
• Collaboration
• Reporting

About the company

Nua is a venture-funded, D2C brand transforming women’s wellness in India. Initially focused on chemical-free, customizable sanitary pads, Nua has grown to build a personalized wellness platform backed by science. The company aims to co-create products with its community and drive the D2C revolution.