Performance Marketing Manager

About the job

Hiring: Performance Marketing Manager Location: Rohini, Delhi (Work from Office) Working Days: Monday to Saturday Timings: 9:30 AM – 6:00 PM About SHEMROCK Group of Schools Founded in 1989, SHEMROCK Group of Schools is India’s first preschool chain and a pioneer in revolutionizing early childhood education. As the first organization to introduce the franchise model in the education sector, SHEMROCK has built a strong national and international presence. With: - 625+ branches across three countries - 350,000+ children nurtured - Multiple industry accolades SHEMROCK is known for its scientifically designed curriculum and child-centered learning approach. Led by its founders and an experienced management team, the organization continues to foster innovation, harmony, and child-friendly educational environments. Role Overview We are seeking a full-time Performance Marketing Manager to join our on-site team in Rohini. This role is ideal for a data-driven marketer who understands paid acquisition, performance optimization, and lead-generation strategy—especially in high-intent, education-driven campaigns. You will be responsible for planning, executing, analyzing, and optimizing digital marketing campaigns across major platforms to drive measurable growth and improve ROI. Key Responsibilities - Plan and execute paid marketing campaigns across: - Google Ads - Meta (Facebook & Instagram) Ads - Other relevant PPC platforms - Manage and optimize pay-per-click (PPC) campaigns - Conduct A/B testing across ads, landing pages, and creatives - Monitor campaign performance and improve cost-per-lead (CPL) - Develop and refine lead-generation funnels - Track and report key performance indicators (KPIs) - Work closely with content and creative teams to align messaging with campaign goals - Continuously improve digital presence and conversion metrics Required Qualifications - Strong hands-on experience with Google Ads, Facebook Ads, and PPC platforms - Expertise in analyzing campaign metrics and preparing performance reports - Working knowledge of: - Conversion Rate Optimization (CRO) - Search Engine Marketing (SEM) - Search Engine Optimization (SEO) - Familiarity with Google Analytics or similar analytics tools - Strong communication, analytical, and strategic thinking skills Preferred - Experience in the education sector or related industries Work Details - Work Mode: Work from Office - Location: Rohini, Delhi - Near Metro Pillar 417 - Nearest Metro Station: Rohini West

Requirements

• Performance Marketing
• Lead Generation
• Google Ads
• PPC Campaign Management
• Social Media Marketing

Qualifications

• Bachelor’s degree in Marketing
• Advertising
• related field

Preferred Technologies

• Performance Marketing
• Lead Generation
• Google Ads
• PPC Campaign Management
• Social Media Marketing

About the company

Founded in 1989, SHEMROCK Group of Schools is India’s first preschool chain and a pioneer in revolutionizing early childhood education. SHEMROCK has built a strong national and international presence, with 625+ branches across three countries and over 350,000 children nurtured.