Performance Marketing Specialist (Meta)

About the job

Role Description: • Meta Account Management: - Take ownership of the Meta ads for Donatekart. - Develop and implement comprehensive ad strategies aligned with organizational goals. - Regularly optimize campaigns to ensure maximum performance and ROI. • Campaign Planning and Execution: - Plan, execute, and monitor Facebook ad campaigns to achieve predefined objectives. - Work closely with the marketing team to align campaigns with overall marketing strategies. - Identify and implement creative approaches to enhance campaign effectiveness. • Creative Direction and Testing: - Generate multiple creative angles for testing and experimentation. - Collaborate with the creative team to ensure ad creatives align with brand messaging. - Conduct A/B testing to identify high-performing creatives and strategies. • Audience Analysis and Optimization: - Analyze audience behavior and adjust targeting parameters for optimal performance. - Provide insights into audience segmentation and recommend strategies to reach diverse donor segments. • Reporting and Analysis: - Regularly report on campaign metrics and key performance indicators (KPIs). - Identify successful ads and campaigns, providing recommendations for scaling. - Present actionable insights to the marketing team to refine future strategies. • Stay Updated on Industry Trends: - Stay informed about the latest trends and updates in Facebook advertising. - Implement new features and strategies to stay ahead in the digital marketing landscape. • Collaboration: - Collaborate with cross-functional teams including creative, content, and analytics. - Participate in brainstorming sessions and contribute innovative ideas. Requirements: • Minimum 3 years of experience in managing Meta ads. • Proven experience working with business-to-consumer (B2C) brands (preferably D2C). • Should be handling at least 50L/month budget. • Strong understanding of creative direction and the ability to strategize engaging ad campaigns. • Proficient in identifying hooks and innovative approaches to captivate the target audience. • Expertise in analyzing campaign metrics and identifying successful ads and campaigns for scaling. • Familiarity with A/B testing methodologies and the ability to generate creative angles for testing and experimentation. • In-depth knowledge of the Meta Ads Manager platform, Andromeda update and various features. • Excellent communication and collaboration skills.

Requirements

• Meta Ads Management
• Campaign Planning
• Audience Analysis
• A/B Testing
• Communication
• Collaboration

Qualifications

• 3 years of experience in managing Meta ads
• Experience working with B2C brands

Preferred Technologies

• Meta Ads Management
• Campaign Planning
• Audience Analysis
• A/B Testing
• Communication
• Collaboration

About the company

Donatekart is India's most reliable online platform for donating to charities. Our award-winning platform allows donors to directly donate products to charities online and brings 100% transparency. In our 9-year journey, we've helped over 10,000+ NGOs across India raise close to 400+ Crore worth of products.