Performance Marketing Sr. Associate

About the job

Role - Performance Marketing Sr. Associate Location - Bangalore, HSR Layout About Appsforbharat AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies. Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community. India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design plays a central role in shaping user behavior at scale. Position Overview: We are looking for a motivated and detail-oriented Performance Marketing Sr. Associate to join our team. This role is ideal for someone passionate about digital marketing and eager to gain hands-on experience in executing, monitoring, and optimizing not just performance marketing campaigns across various platforms but also keen to learn and move some business metrics. Key Responsibilities: Campaign Execution & Growth • Independently plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms. • Own end-to-end campaign execution from strategy to delivery, ensuring alignment with business objectives. • Scale campaigns while maintaining efficiency on key performance indicators (CPA, ROAS, CM). Analytics & Business Impact • Track and analyze marketing performance not only at the campaign level (CTR, CPC, CPA, ROI) but also at the business impact level (Revenue growth, CM1, CM2, Baseline contribution). • Perform detailed RCA (root cause analysis) for metric fluctuations and provide actionable insights to drive growth. • Develop dashboards and reporting structures for transparent visibility of performance metrics. Optimization & Experimentation • Drive continuous A/B testing on creatives, audiences, landing pages, and messaging. • Coordinate with content and creative teams to ensure impactful storytelling that drives conversions. • Proactively test new ideas, channels, and formats that can unlock step-jump growth. Cross-functional Collaboration • Work closely with category managers to align campaigns with puja calendar, seasonal spikes, and product launches. • Collaborate with CRM, product, and influencer teams to drive multi-channel impact beyond just paid performance. • Contribute to brainstorming and execution of branding + performance initiatives that improve baseline business metrics. Requirements: • 2 – 5 years of experience in performance marketing with proven results in scaling campaigns and driving business growth. • Strong understanding of paid media platforms ( Meta Ads Manager, etc.). • Advanced Excel/Google Sheets skills for reporting and analysis. • Strong analytical mindset with ability to link campaign performance to business outcomes. • Excellent communication skills and ability to work cross-functionally. • Problem-solving attitude with ownership to drive business results, not just campaign metrics. Preferred Skills: • Experience in handling large-scale budgets with efficiency. • Familiarity with analytics tools like Google Analytics, Looker Studio, or similar. • Ability to thrive in a fast-paced, growth-oriented environment. Apply today to kickstart your career in marketing and make an impact!

Requirements

• Performance Marketing
• Digital Marketing
• Campaign Execution
• Analytics
• Optimization

Preferred Technologies

• Performance Marketing
• Digital Marketing
• Campaign Execution
• Analytics
• Optimization

About the company

Appsforbharat is a fast-growing consumer technology startup focused on building AI-first experiences that connect users with spirituality and culture, primarily targeting the devotion economy. The company's flagship product, Sri Mandir, is a leading platform for Hindu devotees.