PPC Executive

About the job

Company Description Specular Business Services LLP, founded by Sai Prasanna Kumar Valluri in 2025, is a leading provider of digital marketing, IT services, IT staffing, and business consulting solutions. Based in Hyderabad, India, the company serves startups, businesses, and enterprises across the globe. SBS operates from multiple key locations, including Hyderabad and New Delhi in India, Dubai, Kuala Lumpur, Singapore, and London, United Kingdom, offering a wide reach and global perspective. The company is recognized for its innovative leadership and commitment to empowering businesses in the digital space. Job Description We are looking for an experienced PPC Executive to manage and optimise paid advertising campaigns across Google Ads, Meta (Facebook/Instagram) Ads, and other paid media channels. The role requires strong campaign ownership, analytics capability, and ROI-driven strategy. Must-Have Skills: • Google Ads • Facebook/Instagram Ads (Meta Ads Manager) • Keyword research and competitor analysis • Campaign optimisation (CTR, CPC, CPA, ROAS) • GA4 setup and reporting • Conversion tracking • Google Analytics • Google Tag Manager • A/B testing • Excel / Google Sheets • Analytical and detail-oriented approach Good-to-Have Skills: • Remarketing • Audience segmentation • Lead generation campaigns Special Requirements as below: Work timings: 01:30 PM to 10:30 PM (UK Shift)

Requirements

• Google Ads
• Facebook/Instagram Ads (Meta Ads Manager)
• Keyword research and competitor analysis
• Campaign optimisation

Preferred Technologies

• Google Ads
• Facebook/Instagram Ads (Meta Ads Manager)
• Keyword research and competitor analysis
• Campaign optimisation

About the company

Specular Business Services LLP, founded by Sai Prasanna Kumar Valluri in 2025, is a leading provider of digital marketing, IT services, IT staffing, and business consulting solutions. Based in Hyderabad, India, the company serves startups, businesses, and enterprises across the globe.