Principal Partner Alliances Marketing Specialist

About the job

As a Principal Partner Alliances Marketing Specialist at NTT DATA, your role is crucial in managing and optimizing marketing efforts related to partnerships and alliances. You will collaborate with partner companies to create joint marketing initiatives that drive brand visibility, lead generation, and business growth. Your responsibilities include: - Collaborating with partner companies to develop joint marketing strategies and plans aligned with organizational and partner goals. - Planning and executing strategic marketing plans supporting business development agreements with Alliances Partners. - Coordinating and executing joint marketing campaigns and demand generation activities. - Creating compelling marketing content showcasing joint value propositions. - Organizing and participating in joint events, seminars, workshops, and webinars. - Developing lead generation strategies by leveraging partner companies' customer base. - Sharing marketing data and insights with partners to analyze campaign performance and refine strategies. - Managing marketing collateral and resources communicating partnership value to stakeholders. - Utilizing marketing automation platforms and CRM systems to track engagement and measure ROI. - Enhancing brand visibility through joint marketing efforts. - Working with cross-functional teams to align partnership initiatives with broader business strategies. To thrive in this role, you need: - Strong interpersonal skills. - Proficiency in marketing disciplines. - Effective project management skills. - Excellent written and verbal communication skills. - Analytical capabilities. - Negotiation skills. - Team-oriented mindset. - Familiarity with marketing tools and industry trends. - Creative thinking and results-oriented approach. Qualifications and certifications required: - Bachelor's degree in Marketing, Business, Communications, or related field. - Relevant certifications in partner management or marketing automation platforms. Experience needed: - Demonstrated experience in B2B marketing or partner marketing. - Experience in managing partnerships in the IT services or technology sector. - Experience in planning and executing joint marketing campaigns. - Proficiency with marketing automation platforms and analytics tools. Workplace type: Hybrid Working NTT DATA is an Equal Opportunity Employer.

Requirements

• B2B marketing
• partnership management
• campaign execution

Qualifications

• Bachelor's degree in Marketing
• Bachelor's degree in Business
• Bachelor's degree in Communications

Preferred Technologies

• B2B marketing
• partnership management
• campaign execution