Principal Product Marketing Specialist – Cloud Services

About the job

Make an impact with NTT DATA. Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive. Your day at NTT DATA. The Principal Product Marketing Specialist – Cloud Services is a highly skilled subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace. The Principal Product Marketing Specialist – Cloud Services collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlights the value of NTT DATA’s cybersecurity portfolio in the market. What you'll be doing: Key Responsibilities: - Develops specific marketing plans and activities for the Cloud Services portfolio to establish, enhance or distinguish product placement within the competitive arena. - Contributes to the development and execution of a value proposition and messaging strategy for the Cloud Services portfolio. Converts technical positioning into key market messages, positioning collateral, and sales tools. - Articulates product propositions to clients and internal stakeholders, such as sales teams. Supports market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market. - Creates client marketing content such as datasheets, case studies, videos, and references. Creates product presentation content that communicates the unique selling points, features, and benefits of the product or solution. - Works with internal teams to define and develop the required communication, training, and other collateral that will enable the sales force to sell the portfolio or aspects of it. - Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs. - Contributes to the development and provision of collateral and training that will encourage our sales partners to promote and sell our product. - Defines and executes local marketing strategies and programs for specific products as aligned to strategy. - Influences the development of product go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for the product. - Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics. - Collaborates to conduct primary market research in the form of competitive, segment, and client behavior. - Conducts marketing reviews to investigate the success of marketing initiatives and programs. Knowledge and Attributes: - Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders. - Excellent business and commercial acumen. - Excellent interpersonal skills to drive collaboration for campaigns, value propositions, and marketing messages. - Excellent marketing writing skills with a creative flair. - Strategic thinking ability to be able to think longer term impacts of marketing programs. - Ability to implement sustainable and practical solutions in the business. - Advanced ability to present information in a clear, concise manner. - Excellent analytical ability and problem-solving skills with strong attention to detail. - Extended specialist knowledge of product marketing methodologies, best practices and tactics (e.g. integrated marketing campaigns). - Extended knowledge and understanding of all relevant industry standards. - Excellent written and verbal communications skills. - Ability to work with and manage many projects within the required deadlines. Workplace type: Hybrid Working. About NTT DATA. NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies.

Qualifications

• Bachelor’s degree in business, marketing, communications or relevant field.

About the company

NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future.