Product Analyst – CRM

About the job

Landmark Digital Meet Landmark Digital – we’re part of the Landmark Group, one of the largest retail and hospitality organisations in the Middle East, North Africa and India. We’re guardians of the group’s digital arm which encompasses Enterprise and E-commerce Tech, Product Management, User Design, Omni Operations, Customer Experience, Loyalty, Content Production, Studio, Growth and MarTech, Finance and HR functions. With a futuristic outlook we strive to make the digital experience of our customers seamless. Job Purpose To strengthen customer engagement and retention through analytical insights derived from CRM, loyalty, and personalization platforms. This role directly supports business objectives to increase repeat purchase rate, average order value, and customer lifetime value. Job Description The Product Analyst – CRM will partner with the Digital Marketing teams to analyze campaign effectiveness, segment customer cohorts, and measure lifecycle journeys. You will translate marketing performance data into actionable insights that improve targeting, reactivation, and retention. Key Responsibilities - Analyze campaign performance across channels (email, push, whatsapp, SMS). - Build customer segmentation models to enable personalized messaging. - Monitor LTV, churn, and frequency metrics; identify high-potential cohorts. - Recommend optimization levers for content, cadence, and channel mix. - In-depth understanding of CRM metrics (open rate, CTR, retention, churn, LTV). - Familiarity with platforms like Bloomreach. - Knowledge of customer data models and marketing automation logic. - Strong analytical foundation and business acumen in customer engagement. Knowledge, Skills & Experience Job Experience 4–7 years in CRM or marketing analytics within an ecommerce or retail setup. Experience generating insight from campaign and user behavior data. Proven success in data-led personalization. Required Skills - CRM campaign performance analytics - Cohort analysis & segmentation - A/B testing & experimentation - LTV modeling & retention tracking - SQL, BI dashboards, and presentation proficiency.

Requirements

• CRM campaign performance analytics
• Cohort analysis & segmentation
• A/B testing & experimentation
• LTV modeling & retention tracking
• SQL, BI dashboards, and presentation proficiency

Preferred Technologies

• CRM campaign performance analytics
• Cohort analysis & segmentation
• A/B testing & experimentation
• LTV modeling & retention tracking
• SQL, BI dashboards, and presentation proficiency

About the company

We’re part of the Landmark Group, one of the largest retail and hospitality organisations in the Middle East, North Africa and India. We’re guardians of the group’s digital arm which encompasses Enterprise and E-commerce Tech, Product Management, User Design, Omni Operations, Customer Experience, Loyalty, Content Production, Studio, Growth and MarTech, Finance and HR functions.