Product & Content Marketing Manager

About the job

We are looking for a Product & Content Marketing Manager to lead Digitap’s content engine across LinkedIn, website, blog, newsletters, and PR articles. This is a hands-on content creation role for someone who can write exceptionally well, understand BFSI/SaaS narratives, and build a consistent voice for Digitap. Key Responsibilities Content Writing & Strategy • Write blog articles, landing page copy, long-form content, newsletters, PR articles, and product explainers. • Develop storytelling-driven content for BFSI audiences (risk, credit, product, compliance, underwriting). • Maintain consistency of tone, brand voice, and messaging across channels. Social Media Management • Own the entire organic social media calendar, especially LinkedIn. • Plan and execute campaigns, brand narratives, thought-leadership content, and product updates. • Work with leadership and product teams to convert insights into content. Campaign Planning • Plan organic campaigns around product launches, webinars, customer success stories, industry updates, and events. • Create content for carousels, posts, short videos, and infographics. Cross-Functional Collaboration • Work closely with sales, product, design, and events teams to ensure marketing continuity. • Support event marketing with posts, recaps, speaker announcements, and content derived from events. SEO & Distribution • Write SEO-friendly blogs and coordinate with search/content teams for distribution. • Optimise content for reach, engagement, and lead generation. Requirements • 3–6 years of experience in content marketing, copywriting, or social media for a B2B brand (preferably SaaS/BFSI). • Strong writing ability both short-form and long-form. • Understanding of BFSI, fintech, or API-based SaaS (strong plus). • Ability to translate complex technical concepts into simple and engaging content. • Comfortable working on multiple content formats and deadlines. • Familiarity with LinkedIn, SEO basics, analytics, and organic distribution strategies.

Requirements

• Content Writing
• SEO
• Social Media Management
• BFSI knowledge

Preferred Technologies

• Content Writing
• SEO
• Social Media Management
• BFSI knowledge

About the company

DIGITAP.AI is an Enterprise SaaS company providing advanced AI/ML and alternate data solutions to internet-driven businesses. The company specializes in automated customer onboarding and risk management, leveraging proprietary machine learning algorithms to deliver effective solutions to top digital lenders in India.