Product Director - Communications & Brand Strategy
About the job
Location: Bhopal (On-site) Organisation: Toprankers (www.toprankers.com) Compensation: Best-in-industry | Budget not a constraint for the right profile Role Overview Toprankers is hiring a Product Director – Communications to own and elevate our brand narrative across digital platforms. This role is designed for a high-impact communications leader with 4–8 years of experience who has already driven visible shifts in brand storytelling, social media presence, and content outcomes in fast-growing companies. You will be responsible for transforming social media from a posting function into a strategic brand and growth lever. Key Responsibilities Brand Positioning & Narrative • Define and refine Toprankers’ brand positioning, voice, and communication framework. • Lead narrative-building that strengthens brand authority, trust, and recall. • Ensure consistency of messaging across all consumer-facing touchpoints. Social Media Strategy & Scale • Own end-to-end social media strategy across Instagram, YouTube, LinkedIn, X, and emerging channels. • Build platform-specific content strategies driven by audience insight and performance. • Track success beyond vanity metrics—engagement depth, funnel contribution, and brand impact. Content Strategy & IP Building • Conceptualise and scale distinctive content IPs, series, and campaigns. • Partner with academic, product, and leadership teams to convert domain expertise into compelling content. • Oversee formats including short-form video, long-form video, live sessions, and thought leadership content. Leadership & Collaboration • Lead and grow a content and social media team (in-house + agencies). • Work closely with Growth, Product, Academic, and Founders’ Office teams. • Act as final reviewer for brand communication and public messaging.
About the company
Toprankers is a dynamic company focused on innovative educational solutions, fostering learning through technology and strategic branding.
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