Product Growth Marketing Manager

About the job

About the Role We are hiring a Product Growth Marketing Manager focused on engagement, activation, retention and monetisation — NOT top-of-funnel acquisition. This role is about driving deeper usage and higher transaction frequency from an existing and continuously growing user base. If you understand performance marketing, user behaviour, funnels, attribution and lifecycle journeys — and enjoy optimising what already exists rather than chasing vanity installs — this role is for you. What This Role Is • Lifecycle & engagement focused • Data-driven • Funnel-optimisation oriented • Revenue-impact accountable • Experimentation-heavy What This Role Is NOT • A B2C acquisition role • A brand marketing position • A social media management role • A content marketing role We are NOT looking for someone to “increase downloads.” We are looking for someone to increase activation, repeat usage and transaction velocity. Core Responsibilities 1. Funnel & Behaviour Analysis • Analyse user journeys: Download → Register → First Transaction → Repeat Transaction • Identify drop-offs and behavioural friction points • Build a structured cohort and segmentation analysis • Track LTV, retention, repeat frequency and engagement metrics 2. Lifecycle Campaign Execution • Design and execute engagement campaigns across: • WhatsApp • In-App Notifications • Push Notifications • Email • SMS • Build automated trigger-based journeys • Run A/B experiments on messaging, timing, and incentives 3. Performance Optimisation • Monitor campaign performance using attribution frameworks • Optimise based on user behaviour signals • Improve CTR, conversion rates, repeat transactions and engagement metrics • Build structured reporting dashboards 4. Monetisation & Revenue Impact • Drive higher transaction frequency • Increase wallet share within existing users • Improve feature adoption • Identify behavioural nudges that improve revenue outcomes Ideal Background We are specifically looking for candidates who have: • 3–6 years of experience in: • A Digital / Performance Marketing Agency (Media Buying, Attribution, Lifecycle Marketing), OR • A Growth / Performance Marketing role within a Tech Startup • Hands-on experience with: • Performance campaigns • Attribution models • Funnel analytics • Lifecycle automation tools • Strong understanding of: • User segmentation • Behavioural triggers • Retention metrics • Data interpretation • Currently based in Mumbai • Educated in an English-medium institution Tools Exposure (Preferred) • Meta / Google Ads Manager • Clevertap / MoEngage / WebEngage (or similar lifecycle tools) • Google Analytics / Mixpanel / Amplitude • Excel / Google Sheets (advanced comfort with data) What We Value • Structured, analytical thinking • Comfort working with numbers daily • High ownership mindset • Bias for experimentation • Ability to connect user psychology with performance data • Strong written communication We want someone who can look at a dashboard and immediately ask: “Why is this happening?” and then test a hypothesis within 48 hours. Reporting Structure You will work closely with the Product & Business teams. This role sits at the intersection of Product, Marketing and Revenue. Why This Role Matters As our user base grows, the real leverage lies in engagement and retention. Sustainable growth is built on repeat usage and behavioural optimisation — not acquisition spend. This role directly impacts revenue efficiency and product stickiness.