Product Management Executive (PMT)

About the job

We are hiring for the role of Product Management Executive (PMT) from the Pharma/OTC Products Industry for Gurgaon location. Industry: Pharma / OTC / Nutrition Products Experience: 2–3 years (relevant experience mandatory) CTC: Rs. 5.0–6.0 LPA Key Responsibilities: 1. Strategic Planning & Brand Management • Develop and execute end-to-end marketing strategies aligned with business objectives. • Strengthen brand positioning, identity, and recall across all consumer touchpoints. • Track market trends, consumer insights, and competitor activity to identify growth opportunities. 2. Product Portfolio & Innovation (NPD) • Lead new product development (NPD) driven by consumer insights, nutrition trends, and category gaps. • Oversee product communication, claims, and packaging to ensure regulatory compliance and brand consistency. • Collaborate closely with R&D, regulatory, and supply chain teams to manage product life cycles. 3. Digital & Performance Marketing • Drive digital growth across social media, e-commerce, marketplaces, and D2C platforms. • Optimize performance marketing funnels, measure ROI, and improve conversion metrics. • Leverage data analytics to guide campaign optimization and consumer targeting. 4. Trade & Channel Marketing • Design and execute trade marketing strategies across: • General Trade • Modern Trade • E-commerce • Ensure impactful POSM, in-store branding, and retail activations. • Work closely with distributors and channel partners to enhance market penetration and shelf visibility. 5. Revenue & Budget Management • Prepare and manage annual marketing budgets with efficient resource allocation. • Track performance against targets and take corrective actions where required. • Support the sales team with category strategies, promotions, and market insights. 6. Team Leadership & Capability Building • Build, mentor, and lead a high-performing marketing team across brand, digital, and trade functions. • Foster a culture of innovation, accountability, and data-driven decision-making. • Develop future leaders within the marketing function. 7. Partnerships & External Relations • Manage and collaborate with creative, media, digital, and PR agencies. • Build strategic partnerships with nutritionists, wellness experts, fitness communities, and industry stakeholders to strengthen brand credibility. Key Skills & Competencies: • Deep understanding of FMCG / OTC / Pharma / Nutrition marketing. • Proven experience in brand building, digital growth, and market expansion. • Strong analytical skills with hands-on experience in consumer research and performance tracking. • Excellent leadership, communication, and stakeholder management abilities. • Creative, strategic mindset with a strong focus on innovation and consumer experience. Educational Qualifications: • MBA / PGDM in Marketing or equivalent from a reputed institute. • Certifications in digital marketing, brand strategy, or growth marketing are an added advantage. Experience Requirements: • 3–5 years of progressive experience in OTC / Pharma / Nutrition marketing. • Minimum 3–5 years in consumer-facing OTC or nutrition-led brands (mandatory). • Prior experience in leading multifunctional teams and scaling high-growth brands.