Product Manager

About the job

Role Summary The Product Manager will be responsible for end-to-end product lifecycle management, driving revenue growth, market expansion, and customer satisfaction for Aurolab’s product portfolio. The role requires strong market understanding, strategic thinking, and cross-functional collaboration to align product performance with organizational goals. Key Responsibilities Financial & Business Results • Own product planning and execution across the entire product lifecycle. • Collaborate with Production, Sales, Marketing, and support teams to achieve revenue and customer satisfaction targets. • Ensure product alignment with overall company strategy and business objectives. Product Strategy • Identify customer needs through market research, field insights, and data analysis. • Develop in-depth market knowledge including market size, share, customer segments, preferences, and behavior. • Define and execute product strategy and roadmap. • Analyze competitors and position products effectively in the market. • Develop clear product positioning, value proposition, and messaging. • Set pricing strategies (ASP, market-specific pricing) to achieve revenue and profitability goals. • Deliver accurate monthly revenue forecasts. • Develop sales tools and conduct regular training programs for the sales team. Operations & Execution • Develop deep understanding of customer experience and identify product gaps and opportunities. • Drive new product development initiatives and improvements to existing products. • Lead product launch activities ensuring faster time-to-market in coordination with production teams. • Plan and execute product-specific marketing initiatives such as campaigns, CMEs, RTDs, and promotional activities. • Provide rolling forecasts to production for efficient supply planning and optimal lead times. • Evaluate promotional strategies to ensure consistency with product positioning and effectiveness of communication. Stakeholder & Market Engagement • Engage with customers, KOLs, and distributors to gather feedback and strengthen relationships. • Represent the organization through customer visits, conferences, and industry interactions. • Act as a subject matter expert for assigned products and market segments. Required Candidate Profile Educational Qualification • Bachelor’s degree in Science / Engineering (B.E./B.Tech or equivalent) • MBA in Marketing (Preferred) Experience • 10–15 years of experience in Sales/Marketing within the Healthcare / Pharma / Medical Devices industry • Prior experience in product management is highly preferred. Key Skills & Competencies • Strong communication and presentation skills. • Excellent knowledge of sales and marketing principles. • Strong analytical and strategic thinking ability. • Market research and competitive analysis expertise. • Cross-functional collaboration and stakeholder management. • Ability to manage multiple products and priorities.

Requirements

• Strong communication and presentation skills
• Excellent knowledge of sales and marketing principles
• Strong analytical and strategic thinking ability
• Market research and competitive analysis expertise
• Cross-functional collaboration and stakeholder management
• Ability to manage multiple products and priorities

Qualifications

• Bachelor’s degree in Science / Engineering
• MBA in Marketing

Preferred Technologies

• Strong communication and presentation skills
• Excellent knowledge of sales and marketing principles
• Strong analytical and strategic thinking ability
• Market research and competitive analysis expertise
• Cross-functional collaboration and stakeholder management
• Ability to manage multiple products and priorities

About the company

Aurolab manufactures and sells products that cater to the needs of the ophthalmic healthcare market. With a mission to improve vision care, Aurolab focuses on innovation and quality, ensuring that patients receive the best possible care.