About the job
Key Responsibilities Product Strategy & Discovery • Own product vision, roadmap, and MVP definition. • Conduct competitive research across major ad platforms. • Identify user pain points and workflow simplification opportunities. • Define target personas: SMBs, agencies, performance marketers. AI-Driven Product Design • Identify meaningful AI use cases (campaign recommendations, budget optimization, forecasting, creative insights). • Work with engineering/data teams to define feasible, high-impact AI features. • Ensure AI outputs are clear, explainable, and actionable. Metrics & Validation • Define activation, engagement, and performance improvement metrics. • Track AI effectiveness and advertiser outcomes. • Use data to validate assumptions and shape iterations. Go-To-Market • Define GTM plan for MVP launch and early scale. • Partner with marketing/sales on positioning and onboarding. • Measure GTM success and optimize for adoption.
Requirements
- Product Management
- SaaS
- AI/ML
- AdTech
- Analytics
Preferred Technologies
- Product Management
- SaaS
- AI/ML
- AdTech
- Analytics
About the company
Modlix is an AI-powered marketing operating system for SMBs, offering an all-in-one platform that integrates website creation, digital marketing, CRM, post-sales management, and analytics. We empower businesses to scale their digital presence under one unified system.
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