About the job
As a Product Manager – D2C, the role is central to shaping the end-to-end product experience—working closely with business, tech, design, marketing, and operations teams to translate customer needs and business goals into scalable digital solutions. The role contributes directly to Customer Experience, GTM execution, PIM automation, conversion optimization, and continuous platform enhancement, Omnichannel presence. Role Purpose Own and improve the end-to-end customer journey across D2C website/app and retail touchpoints to drive conversion, repeat, and revenue, by translating business goals into high-impact product execution. KRA 1: Customer Experience Ownership (D2C + Retail) Skills • Fashion-specific customer journey mapping (browse to post-purchase) • Understanding of size/fit anxiety, returns, delivery TAT, discovery fatigue • Ability to translate CX feedback into product problems • End-to-end ownership of CX issues OKRs Objective: Improve overall customer experience and reduce friction, Reduce CX tickets, Implement, measure & Improve NPS KRA 2: Omnichannel Product Strategy Skills • Strong D2C, retail, and marketplace understanding • Alignment of brand, merchandising, ops, and tech • Clear thinking on consistency vs contextual experiences • Business-first roadmap thinking OKRs Objective: Build and execute omnichannel roadmap. KRA 3: Site Merchandising & Product Discovery (Critical) Skills • Fashion merchandising logic (collections, seasonality) • Discovery optimisation (search, filters, ranking) • CMS and catalog coordination • Comfort with large variant-heavy catalogs OKRs Objective: Improve product discovery effectiveness, Increase PLP → PDP CTR KRA 4: CRO & Data-Driven Optimisation Skills • Conversion funnel expertise • A/B testing and experimentation • Hypothesis-driven optimisation • Data interpretation (GA, Mixpanel, dashboards) OKRs Objective: Improve conversion and revenue, run A/B testing, increase AOV, CVR KRA 5: Tech Ecosystem & Delivery Ownership Skills • Understanding of frontend, backend, ERP, OMS, PIM, CRM • Agile execution and sprint ownership • Vendor and internal tech coordination OKRs Objective: Ensure scalable and reliable delivery, Reduce Cycle Time, KRA 6: Internal Stakeholder Enablement Skills • Cross-functional communication • Decision articulation • Documentation and training • Change management OKRs Objective: Improve cross-functional alignment, stakeholder satisfaction, Reduce rework
About the company
Kisah Apparels Pvt. Ltd. is a leading Indian ethnic wear brand, known for its contemporary take on traditional menswear. With a strong presence across online retail, major marketplaces, and Offline retail, Kisah is now strategically scaling its Direct-to-Consumer (D2C) platform to build a deeper, data-driven relationship with its customers.
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