Product Manager Exterior Premium Range

About the job

Job Title: Product Manager Exterior Premium Range (Decorative Paints) Location: Mumbai, India Experience: 5 to 8 years Department: Marketing Reports To: Group Product Manager Job Purpose: To lead the strategic and operational management of the Exterior Premium range of decorative paints, ensuring category growth through effective product lifecycle management, pricing strategy, brand positioning, and cross-functional collaboration. Key Responsibilities: 1. Product Strategy & Lifecycle Management • Own the product roadmap for the Exterior Premium paints segment. • Manage the entire product lifecycle from ideation, development, launch, growth, maturity to phase-out • Conduct regular portfolio reviews to identify gaps, rationalize SKUs, and drive innovation. 2. Market & Consumer Insights • Conduct market research and competitor benchmarking to identify trends, pricing dynamics, and consumer preferences • Develop and maintain buyer personas and customer segmentation strategies. 3. Go-to-Market & Brand Management • Define and execute go-to-market strategies for new product launches and relaunches • Collaborate with the brand and communication teams to develop compelling product messaging, packaging, and promotional campaigns • Ensure alignment with digital marketing and retail activation plans. 4. Sales Enablement & Channel Support • Work closely with sales teams to develop trade schemes, POS materials, and training modules. • Monitor product performance across channels (retail, franchisee) and regions. 5. Pricing & Profitability • Develop pricing strategies that balance affordability with profitability. Monitor input costs, margins, and suggest corrective actions to maintain category health. 6. Cross-Functional Collaboration • Liaise with R&D, supply chain, procurement, and manufacturing to ensure timely product development and availability • Drive sustainability initiatives in packaging and formulation in line with lifecycle assessment goals Key Skills & Competencies: • Strong analytical and strategic thinking. • Deep understanding of the decorative paints market, especially economy segments. • Excellent communication and stakeholder management skills. • Proficiency in data analysis tools and product management software. • Ability to manage multiple projects and priorities in a fast-paced environment. Qualifications: • Bachelor's degree in engineering, Chemistry, Business, or related field. • MBA in Marketing or Product Management preferably from Tier 1 institutes. • 3-5 years of experience in product management, preferably in paints, FMCG, or building materials.

Requirements

• Product Strategy
• Market Analysis
• Pricing Strategy
• Cross-Functional Collaboration
• Data Analysis

Qualifications

• Bachelor's degree in engineering
• MBA in Marketing or Product Management

Preferred Technologies

• Product Strategy
• Market Analysis
• Pricing Strategy
• Cross-Functional Collaboration
• Data Analysis

About the company

Aditya Birla Group is a multinational conglomerate engaged in various sectors, including carbon black, metals, cement, textiles, and more, striving for quality and innovation in its products and services.